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Level Agency Target Audience
User Segments
Age: 48
Gender: Female
Occupation: CMO, Higher Education
Education: Master's Degree, Marketing
Age: 42
Gender: Male
Occupation: Director of Enrollment Management
Education: Master's Degree, Educational Leadership
Age: 38
Gender: Female
Occupation: Senior Marketing Manager, Admissions
Education: Bachelor's Degree, Communications
Eleanor Vance
Goals
- Increase student enrollment by 15% year-over-year while improving the quality of admitted students
- Optimize marketing budget allocation to achieve a demonstrably higher return on ad spend across all digital channels
- Establish the university as a leading institution in specific niche programs through targeted digital marketing campaigns.
Pain Points
- Difficulty in accurately attributing marketing spend to actual student enrollments and lifetime value
- Struggling to adapt traditional marketing strategies to the rapidly evolving digital landscape and new technologies like AI
- Lack of internal expertise or resources to effectively leverage advanced data analytics for marketing optimization.
Level Agency Geographic Distribution
Primarily US-focused, with significant reach in North America. Expanding presence in key global markets like UK, Australia, and Germany.
Top Countries
United States
Canada
United Kingdom
Australia
Germany
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Users primarily come from high-income, mid-sized households, aligning with senior professional roles and significant purchasing power.
Employment Status
Income Distribution
Education Level
Level Agency Behavior Analysis
Behavior Profile
Device Breakdown
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