Find stats on top websites
Major Markets
United States
Canada
MexicoSelect a competitor
The Orange County Register
The San Diego Union-Tribune
Top Marketing Channels
The Orange County Register
- Social Media Marketing
- Examples: Facebook, Instagram, Twitter
- Campaigns: Local News Updates, Community Spotlight, Weekend Event Guides
- Content Marketing
- Examples: Online articles, Op-ed pieces, Photo galleries
- Campaigns: Investigative Series: Orange County Housing Crisis, Local Business Features, High School Sports Coverage
- Email Marketing
- Examples: Daily news digest, Breaking news alerts, Newsletter sign-ups
- Campaigns: Morning Briefing, Weekend Planner, Subscriber-Exclusive Content
Top Sales Channels
- Digital Advertising Sales
- Banner ads on website, Sponsored content, Native advertising
- Local Business Boost Package, Real Estate Spotlight, Auto Dealer Solutions
- Print Advertising Sales
- Newspaper classifieds, Display ads, Special sections inserts
- Back-to-School Shopping Guide, Holiday Gift Guide, Spring Home Improvement
- Subscription Sales
- Digital-only subscriptions, Print + Digital bundles, Corporate subscriptions
- New Subscriber Introductory Offer, Family Plan Discount, Student & Educator Access
Los Angeles Times SWOT Analysis
Strengths
Strong local focus in Orange County
Established brand presence in the region
Diverse coverage of local news and events.
Weaknesses
Potential over-reliance on traditional print revenue
Limited national/international reach compared to larger outlets
May struggle to attract younger
digital-native audiences.
Opportunities
Expand digital subscription offerings
Increase engagement through multimedia content (video
podcasts)
Develop niche content for specific Orange County communities.
Threats
Competition from hyper-local blogs and social media news
Declining print readership and advertising revenue
Economic downturn impacting local business advertising budgets.
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