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The Los Angeles Times is a major metropolitan daily newspaper based in Southern California. It provides comprehensive coverage of local, national, and international news, along with in-depth reporting on various topics such as politics, business, entertainment, and culture. The publication offers both print and digital subscriptions, catering to a wide audience seeking reliable news and insightful commentary.
Company : Los Angeles Times
Industry : News MediaJournalismPublishing
Los Angeles Times Key Value propositions
Los Angeles Times Latest news
Los Angeles Times: News from California, across the nation and world
The L.A. Times is a leading source of breaking news, entertainment, sports, politics, and more for Southern California and the world.
Los Angeles Times: Log In - Subscription Center
Access to Breaking News on the homepage; Enjoy a select number of free articles per month; Sign up for Newsletters; Games, Classifieds, Obits, etc. Subscribe.
Sports - Los Angeles Times
Sports news and scores, covering the NBA, NFL, MLB, NHL college and high school sports teams, Dodgers, Lakers, Angels, Clippers, Rams, Chargers, USC, UCLA, ...
Los Angeles Times - Place an Ad
Promote your business or service in the local news section of the Los Angeles Times and online at latimes.com ... Buy Now. Learn More. Main News Sections. Los ...
Los Angeles Times SWOT Analysis
Strengths
Strong brand recognition and reputationExtensive local news coverageAward-winning journalism and reporting
Weaknesses
Declining print readershipCompetition from digital news outletsDependence on advertising revenue
Opportunities
Expand digital subscription baseDevelop innovative storytelling formatsCollaborate with local organizations
Threats
Spread of misinformation and fake newsChanging media consumption habitsEconomic downturn impacting advertising budgets
Top Marketing Strategies for Los Angeles Times
Los Angeles Times User Persona
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Preferred platforms
GOALS
Frustrations
Los Angeles Times Geographic and Demographic Insights
Geographic Insights: The Los Angeles Times primarily targets the US market, especially Southern California, with a small international audience.
Top Countries
United States
90.2%
Canada
3.5%
Mexico
2.1%
United Kingdom
1.8%
Australia
1.2%
Demographic Insights: The Los Angeles Times appeals to a wide age range, slightly skewed towards women. The largest age groups are 25-44.
Age Distribution
Gender Distribution
Los Angeles Times Socio-economic Profile
Household and Income Insights: The target audience has a mix of household sizes, primarily 2-4 person households. Income levels are distributed across low, medium, and high.
Educational and Employment Insights: The Los Angeles Times audience is largely employed full-time or are students, with a majority having some college or university education.
Households Size
Income Distribution
Education Level
Employment Status
Los Angeles Times Behavioral Insights
Interest-Based Insights: Users show diverse interests including movies, travel, food, technology, politics, business, and health, reflecting a desire for well-rounded content.
Technology and Social Media Usage: The audience is active on Youtube, Facebook and Instagram, using a mix of desktop and mobile devices to access content.
Interests
Device Breakdown
Social Media Usage
Los Angeles Times Top Competitors
Competitor | Estimated market share | Top domains |
|---|---|---|
| Los Angeles Daily News | 20.5% | Local News, Breaking News, Southern California |
| The Orange County Register | 15.3% | Local News, Orange County, Community News |
| Southern California News Group | 12.2% | Regional News, Community Papers, Digital Media |
