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Los Angeles Times Target Audience

User Segments

Age: 58

Gender: Female

Occupation: Retired Educator

Education: Master's Degree in Education

Age: 45

Gender: Male

Occupation: Healthcare Administrator

Education: Master's Degree in Public Health

Age: 39

Gender: Female

Occupation: Government Program Manager

Education: Bachelor's Degree in Political Science

Eleanor Vance

Eleanor Vance

Age: 58
Gender: Female
Occupation: Retired Educator
Education: Master's Degree in Education
Industry: Non-profit
Channels: FacebookYouTubeLinkedIn

Goals

  • Stay informed on local and national political developments
  • Discover new volunteer opportunities within her community
  • Find engaging content that stimulates intellectual curiosity and supports lifelong learning.

Pain Points

  • Difficulty discerning credible news sources from misinformation online
  • Lack of comprehensive local coverage on issues directly affecting her community
  • Overwhelmed by the sheer volume of news and feeling powerless to effect change.

Los Angeles Times Geographic Distribution

Primarily focused on Southern California, with 95% of users in the US. A small percentage of international readership from Canada, Mexico, UK, and Australia.

Top Countries

United States flag

United States

95%
Canada flag

Canada

1.5%
Mexico flag

Mexico

0.8%
United Kingdom flag

United Kingdom

0.5%
Australia flag

Australia

0.4%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

The audience is mostly 2-4 person households with medium to high income levels, reflecting a stable demographic.

Employment Status

Income Distribution

Education Level

Los Angeles Times Behavior Analysis

Behavior Profile

Civically Engaged
Information Seekers
Community Focused
Quality Journalism
Digital Consumption
Multi-platform Users
Local News Interest
Global Awareness
Arts & Culture Enthusiasts
Sports Fans
Lifestyle Consumers
Food & Culinary
Travel Enthusiasts
Social Media Users
Newsletter Subscribers
Interactive Engagement
Desktop Preference
Podcast Listeners
Video Viewers
Mobile Users

Device Breakdown

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