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The target audience is likely residents of Montana, specifically those interested in local news, weather, sports, and community events. This is evidenced by the website's focus on Montana-specific news and events, such as the Missoula Marathon and MT Primary Elections. The website also features hyperlocal news for areas like Missoula County and Flathead County.
KPAX's primary market is the United States, specifically Montana, with a negligible international audience.
United States
Canada
United Kingdom
Germany
Australia
Primary age group concentration shows strong presence in:
31-35
Most active age range
KPAX's audience primarily consists of households of 2-4 people, with a majority falling within the middle-income range.
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