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KPAX Target Audience

The target audience is likely residents of Montana, specifically those interested in local news, weather, sports, and community events. This is evidenced by the website's focus on Montana-specific news and events, such as the Missoula Marathon and MT Primary Elections. The website also features hyperlocal news for areas like Missoula County and Flathead County.

User Segments

KPAX Geographic Distribution

KPAX's primary market is the United States, specifically Montana, with a negligible international audience.

Top Countries

United States flag

United States

99%
Canada flag

Canada

0.5%
United Kingdom flag

United Kingdom

0.2%
Germany flag

Germany

0.1%
Australia flag

Australia

0.1%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

KPAX's audience primarily consists of households of 2-4 people, with a majority falling within the middle-income range.

Employment Status

Income Distribution

Education Level

KPAX Behavior Analysis

Behavior Profile

Device Breakdown

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