Top Marketing Strategies for KPAX

KPAX User Persona

Name:

John

Age :

52

Gender :

Male

Occupation :

Rancher

Industry :

Agriculture

Education :

High School Diploma

Preferred platforms

GOALS

• Stay informed about local weather patterns and potential impact on livestock
• Get updates on agricultural policies and their implications for his ranch
• Follow local sports, particularly high school rodeo events.

Frustrations

• Inconsistent internet connectivity in rural areas making it difficult to access real-time news updates
• Difficulty finding in-depth analysis on agricultural issues affecting Montana
• Lack of diverse perspectives in local news coverage.

Name:

Sarah

Age :

31

Gender :

Female

Occupation :

Teacher

Industry :

Education

Education :

Master's Degree, Education

Preferred platforms

GOALS

• Find engaging local news stories to share with her students and spark classroom discussions
• Stay updated on school board meetings and decisions impacting education
• Discover family-friendly events and activities happening in her community.

Frustrations

• Limited coverage of education-related issues in local news
• Information overload from national news sources making it hard to focus on local happenings
• Difficulty finding reliable and age-appropriate local content for her students.

Name:

David

Age :

23

Gender :

Male

Occupation :

Bartender

Industry :

Hospitality

Education :

Associate's Degree, Business Administration

Preferred platforms

GOALS

• Stay informed about local events and happenings to share with bar patrons
• Discover new music venues and artists performing in the area
• Follow local sports teams and engage in friendly banter with customers.

Frustrations

• Difficulty finding comprehensive listings of local events and entertainment options
• Lack of late-night news updates relevant to his work schedule
• Overabundance of clickbait headlines and sensationalized stories in online news.

KPAX Geographic and Demographic Insights

Geographic Insights: KPAX's primary market is the United States, specifically Montana, with a negligible international audience.

Demographic Insights: KPAX's audience skews slightly towards adults aged 25-44, with a balanced gender distribution.

KPAX Socio-economic Profile

Household and Income Insights: KPAX's audience primarily consists of households of 2-4 people, with a majority falling within the middle-income range.

Educational and Employment Insights: A significant portion of KPAX's audience are employed full-time and have some college or university education.

KPAX Behavioral Insights

Interest-Based Insights: KPAX's audience shows interest in local issues, outdoor activities, and community happenings.

Technology and Social Media Usage: KPAX's audience primarily accesses content through Facebook, YouTube, and Instagram, using a mix of desktop and mobile devices.

KPAX Top Competitors