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Missoulian
NBC Montana
Top Marketing Channels
Missoulian
- Online News Portal
- Examples: missoulian.com, digital edition, article archives
- Campaigns: Digital Subscription Drive, Local Journalism Matters, Community Spotlight Series
- Social Media Marketing
- Examples: Facebook page updates, Twitter news alerts, Instagram photo essays
- Campaigns: Follow Our Daily News, Engage with Local Stories, #MissoulaLife
- Email Newsletters
- Examples: Daily Headlines, Weekend Planner, Breaking News Alerts
- Campaigns: Stay Informed, Your Daily Dose of Local News, Exclusive Subscriber Content
Top Sales Channels
- Digital Advertising
- banner ads on website, sponsored content, pop-up ads
- Local Business Showcase, Holiday Ad Packages, Reach Your Customers Online
- Print Advertising
- newspaper display ads, classifieds, inserts
- Advertise in Print, Weekly Specials Promotion, Community Event Listing
- Subscription Sales
- digital-only subscriptions, print + digital bundles, student discounts
- Subscribe Today, Never Miss a Story, Support Local News
KPAX.com SWOT Analysis
Strengths
Strong local brand recognition
Established subscriber base
Diverse content offering including news and community events.
Weaknesses
Declining print readership
Reliance on traditional revenue streams
Slower adoption of new digital media trends.
Opportunities
Expand multimedia content
Develop niche local content verticals
Increase digital subscriber base through targeted campaigns.
Threats
Competition from free online news sources
Declining ad revenue
Changing consumer preferences for news consumption.
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