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Industry Landscape
The US vision care industry is stable, driven by an aging population and increasing awareness of eye health. It's characterized by a mix of insurance providers, retail chains, and independent practices. Digitalization for appointments and information is growing, yet accessibility and cost remain key considerations for consumers.
Total Assets Under Management (AUM)
Vision Care Market Size in United States
~Approximately $45 billion USD
(5.5% CAGR)
- Growing demand for corrective lenses.
- Increasing prevalence of eye conditions.
- Technological advancements in eye care.
Total Addressable Market
45 billion USD
Market Growth Stage
Pace of Market Growth
Emerging Technologies
Telehealth for Eye Care
Telehealth platforms are enabling remote eye exams, consultations, and monitoring, increasing accessibility and convenience for patients, especially in rural or underserved areas.
AI-Powered Diagnostics
Artificial intelligence and machine learning are being used to analyze retinal scans and other diagnostic images to detect eye diseases earlier and more accurately, potentially reducing misdiagnosis.
Smart Eyewear and Wearables
Integration of augmented reality (AR) and smart features into eyewear can provide visual aids, monitor eye health, and deliver real-time information, enhancing user experience and preventative care.
Impactful Policy Frameworks
CMS Expansion of Telehealth Services (2020/2021)
The Centers for Medicare & Medicaid Services (CMS) expanded coverage for telehealth services, including certain eye care services, in response to the COVID-19 pandemic, with many of these changes becoming permanent or semi-permanent.
This policy enables Kaiser Permanente Vision Essentials to offer a wider range of remote vision care services, improving access for members and potentially reducing in-person visit burdens.
Information Blocking Rules (21st Century Cures Act, 2021)
Effective April 5, 2021, the Information Blocking Rule under the 21st Century Cures Act requires healthcare providers to share electronic health information (EHI) with patients and other providers without unreasonable delays or fees.
This policy ensures Kaiser Permanente members have easier access to their vision care records and promotes interoperability within the integrated healthcare system.
Proposed HIPAA Rule Changes for Reproductive Health (2023)
While primarily focused on reproductive health, proposed changes to HIPAA's privacy rule aim to protect patient health information from being disclosed for non-healthcare purposes, which could set precedents for broader data privacy in all medical fields.
This policy may reinforce the need for robust data security and privacy measures for Kaiser Permanente Vision Essentials, building trust with members regarding their sensitive health information.
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