Top Marketing Strategies for Kaiser Permanente Vision Essentials

Kaiser Permanente Vision Essentials User Persona

Name:

Sarah Lee

Age :

32

Gender :

Female

Occupation :

Project Manager

Industry :

Technology

Education :

Bachelor's Degree, Business Administration

Preferred platforms

GOALS

• Secure affordable vision care for her family, specifically her two young children who need regular eye exams and new glasses
• Find a convenient location for eye appointments that fits into her busy schedule and offers weekend or evening availability
• Maximize her insurance benefits to reduce out-of-pocket expenses for eye exams, glasses, and contact lenses

Frustrations

• Dealing with confusing insurance jargon and coverage limitations
• Spending excessive time researching and comparing different vision care plans
• Struggling to find an eye care provider who accepts her insurance and specializes in pediatric eye care

Name:

John Miller

Age :

55

Gender :

Male

Occupation :

Teacher

Industry :

Education

Education :

Master's Degree, Education

Preferred platforms

GOALS

• Maintain good eye health as he ages and address any age-related vision changes
• Find a reputable eye doctor who understands the specific needs of educators, such as prolonged screen time
• Access a vision plan that covers the cost of prescription glasses or contact lenses, which are essential for his work

Frustrations

• Experiencing difficulty reading small print and experiencing eye strain from prolonged computer use
• Worrying about the affordability of quality eye care on a teacher's salary
• Navigating the process of updating his eyeglass prescription and finding frames that suit his style and needs

Name:

Maria Garcia

Age :

24

Gender :

Female

Occupation :

Marketing Assistant

Industry :

Marketing and Advertising

Education :

Associate's Degree, Marketing

Preferred platforms

GOALS

• Find stylish and affordable eyeglasses that complement her personal style and fit within her budget
• Explore vision correction options like contact lenses for special occasions and activities
• Access online resources and information about eye health and vision care

Frustrations

• Feeling overwhelmed by the wide variety of eyeglass styles and brands available
• Encountering difficulty finding accurate information about different vision correction options
• Hesitating to schedule eye exams due to potential costs and time constraints

Kaiser Permanente Vision Essentials Geographic and Demographic Insights

Geographic Insights: The United States is the primary market with a 90% market share, followed by Canada and Mexico. The remaining market share is distributed among other countries, including the UK and Germany.

Demographic Insights: The target audience consists slightly more of females. The age group of 45-64 shows a higher preference followed by 25-44 and then 18-24.

Kaiser Permanente Vision Essentials Socio-economic Profile

Household and Income Insights: The target audience predominantly includes households of 2 and 3-4 members. The income levels are mainly distributed amongst medium and high-income groups.

Educational and Employment Insights: Most target users are employed full-time and have attained university or college-level education. A small percentage are business owners or retired.

Kaiser Permanente Vision Essentials Behavioral Insights

Interest-Based Insights: Target users show interest in health and wellness, family activities, travel, local events, technology, food, and news.

Technology and Social Media Usage: Users primarily use Youtube, Instagram, and Facebook. Usage is high on Youtube and Instagram. They prefer mobile devices (Android and iOS) over desktops.

Kaiser Permanente Vision Essentials Top Competitors