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Robert Half

TEKsystems

Top Marketing Channels

Robert Half

  • Content Marketing
  • Examples: Blog posts on hiring trends, whitepapers on salary guides, webinars on workforce solutions
  • Campaigns: Robert Half Salary Guide 2024, Talent Trends Report, Future of Work Series
  • Search Engine Marketing (SEM)
  • Examples: Google Ads for 'accounting jobs near me', LinkedIn job ads for 'finance director', SEO optimized career resources pages
  • Campaigns: Seasonal Hiring Campaigns, Specialized Talent Acquisition, Remote Work Opportunities
  • Social Media Marketing
  • Examples: LinkedIn thought leadership posts, Facebook job alerts, Twitter industry news updates
  • Campaigns: Make the Right Hire, Your Career Partner, Discover Your Next Opportunity

Top Sales Channels

  • Direct Sales Team
  • Account Executives reaching out to HR Directors, Business Development Managers cold calling companies, Relationship Managers maintaining client accounts
  • Strategic Workforce Partnership Program, Q4 Talent Acquisition Drive, New Client Onboarding Initiative
  • Referral Programs
  • Candidate referral bonuses, Client referral incentives, Employee referral schemes
  • Refer & Earn Program, Client Growth Incentive, Build Your Network
  • Networking Events & Job Fairs
  • Sponsorship of industry conferences, Hosting virtual career fairs, Participating in local business meetups
  • Talent Connect Summit, Career Fair Showcase, Industry Leaders Forum

KORE1 SWOT Analysis

Strengths

Strong brand recognition

extensive network of candidates and clients

wide range of specialized divisions across industries.

Weaknesses

Perceived as more generalist than highly specialized firms

higher overhead costs potentially leading to higher fees

slower to adapt to niche technology trends.

Opportunities

Growing demand for specialized tech talent (AI/ML)

expansion into emerging global markets

leveraging data analytics for predictive staffing.

Threats

Intense competition from boutique specialized firms

economic downturn impacting hiring budgets

technological disruption in recruitment (e.g.

AI matching platforms).

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