Joberty : Market and Competitor Analysis

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Joberty is an online platform that connects software developers and IT professionals with potential employers. It provides company reviews, salary insights, and a community forum for developers to share their experiences and connect with peers. The platform leverages AI to match individuals with their ideal job opportunities based on their skills, experience, and preferences.

Company : Joberty

Industry : Information TechnologySoftware DevelopmentRecruitment

Major Markets

Germany

United Kingdom

France

Key Competitors

Glassdoor

Indeed

Joberty Key Value propositions

AI-Powered Job Matching

Company Reviews & Insights

Developer Community

Salary Insights

Joberty Latest news

Joberty on LinkedIn: Important news for some After several ...

Apr 4, 2024 ... Important news for some❗ After several inquiries, we decided to translate Joberty into Russian as well. Now you can read the content on the ...

How to Be Properly Employed as a Remote Worker: Options Explained

2 days ago ... ... important to define and understand the meaning of employment status. ... Joberty. 07 May 2024 9 min read. The Best ... These are the top questions ...

Joberty | Belgrade | Facebook

You can see below the active roles they are recruiting and a button to apply on the link >> https://www.joberty.com/it-company/93/netset ... Big news at ...

Newsletter

Joberty Blog. Visit Joberty; Enable dark mode. Newsletter. Don't miss an important update. Make sure to receive news straight to your inbox! Every ...

Joberty SWOT Analysis

Strengths

Niche focus on European tech talentAI-powered job matching for efficiencyCommunity-driven platform with user reviews

Weaknesses

Relatively new player in the marketMay face challenges expanding beyond EuropeDependent on the engagement of the developer community

Opportunities

Expand to other regions with high tech talent demandDevelop partnerships with educational institutionsIntroduce new features like skill assessments or mentorship programs

Threats

Competition from established job platformsEconomic downturn impacting tech hiringRapid technological advancements requiring constant platform updates

Top Marketing Strategies for Joberty

Personalized User Onboarding

This strategy focuses on creating a tailored onboarding experience for each new user based on their skills, experience, and preferences. This increases engagement, user satisfaction, and ultimately reduces churn rates.

Content-Specific Call-to-Action Optimization

By customizing the call-to-action (CTA) based on the specific content a user is engaging with, Joberty can increase conversions and drive users towards desired actions, like job applications or profile completions.

Leverage User-Generated Content (UGC)

Encouraging user-generated content like reviews, forum discussions, and success stories builds community trust and authentically showcases the platform's value proposition. This attracts new users and strengthens brand loyalty.

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Joberty User Persona

Name:

Elena Petrovic

Age :

28

Gender :

Female

Occupation :

Software Engineer

Industry :

Information Technology

Education :

Master's Degree, Computer Science

Preferred platforms

GOALS

Seeking a senior developer role with more responsibility and challenging projects to leverage her advanced skills in AI and machine learning
Aims to transition into a leadership position within the next 3 years, requiring mentorship and team management experience
Desires a significant salary increase (30%+) to reflect her expertise and contributions to the field.

Frustrations

Limited opportunities for growth and advancement in her current role despite consistently exceeding performance expectations
Lack of mentorship and guidance from senior colleagues to further her career aspirations
Frustration with the slow pace of salary increases and recognition for her specialized skills in AI and ML.

Name:

Stefan Dusan

Age :

35

Gender :

Male

Occupation :

Senior Software Developer

Industry :

FinTech

Education :

Bachelor's Degree, Software Engineering

Preferred platforms

GOALS

Find a remote-first company with a strong engineering culture that values work-life balance and flexibility
Wants to contribute to impactful projects in the FinTech industry, ideally within a company developing innovative solutions for financial inclusion
Seeking a competitive salary and benefits package that aligns with his experience and seniority in the field.

Frustrations

Long commute to his current job in a busy city center, impacting his personal time and well-being
Limited remote work options and inflexible work arrangements at his current company
Feeling stagnant in his current role with a desire for more challenging and impactful projects within the FinTech space.

Name:

Marija Milosevic

Age :

23

Gender :

Female

Occupation :

Junior Frontend Developer

Industry :

E-commerce

Education :

Bachelor's Degree, Web Development

Preferred platforms

GOALS

Secure her first full-time role as a Frontend Developer after graduating, preferably in a company with a supportive and collaborative work environment
Seeking opportunities to learn new technologies and frameworks, particularly in the ever-evolving landscape of frontend development
Wants to contribute to visually appealing and user-friendly websites or applications that enhance customer experience.

Frustrations

Difficulty standing out from other recent graduates in a competitive job market
Lack of professional experience and portfolio projects to showcase her skills and potential
Feeling overwhelmed by the rapid advancements in frontend technologies and the pressure to constantly learn new skills.

Joberty Geographic and Demographic Insights

Geographic Insights: Joberty's primary user base is concentrated in Western and Northern Europe, with Germany and the UK accounting for the largest segments.

Top Countries

Germany
22.5%
United Kingdom
18.2%
France
12.8%
Netherlands
9.5%
Serbia
5%

Demographic Insights: Joberty's primary users are male professionals aged 25-34, reflecting the demographics of the software development field.

Age Distribution

Gender Distribution

Joberty Socio-economic Profile

Household and Income Insights: Joberty's users are primarily from households of 2-4 people and fall within the middle-income bracket.

Educational and Employment Insights: The platform targets individuals with university degrees, predominantly those employed full-time in the software development sector.

Households Size

Income Distribution

Education Level

Employment Status

Joberty Behavioral Insights

Interest-Based Insights: Joberty users show strong interests in technology news, programming languages, development tools, and emerging tech like AI and ML.

Technology and Social Media Usage: Users favor LinkedIn, YouTube, and desktop devices, highlighting their professional focus and technology use.

Interests

Technology NewsProgramming LanguagesSoftware Development ToolsArtificial IntelligenceMachine LearningGadgets & Tech ReviewsVideo Games

Device Breakdown

Social Media Usage

Joberty Top Competitors

Competitor	Estimated market share	Top domains
LinkedIn	60%	Professional Networking, Job Searching, Industry News
Glassdoor	25%	Company Reviews, Salary Insights, Interview Prep
Indeed	15%	Job Aggregation, Resume Posting, Employer Services

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