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Major Markets
Key Competitors
Sunkist Growers
Wonderful Citrus
Sunkist Growers
Global brand recognition
Extensive grower network
Diversified product portfolio
Perception of commodity product
Potential for supply chain complexities
Limited direct consumer engagement for brand loyalty
Growing demand for healthy and natural products
Expansion into value-added products
Leveraging digital channels for consumer engagement
Fluctuating citrus prices
Competition from private labels and other fruit categories
Climate change impacts on yield and quality
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