Find stats on top websites
Major Markets
Key Competitors
Kings River Packing is positioned as a trusted, family-owned provider of premium, high-quality, and ethically sourced California citrus, emphasizing natural products and strong business relationships.
Customer sentiment is likely positive, especially among B2B buyers who value consistent supply, quality, and ethical sourcing practices (e.g., no Apeel), and end consumers seeking natural, flavorful produce. The company's long history and values-driven approach likely foster trust and loyalty.
Kings River Packing offers a diverse range of premium and organic California citrus, distinguished by its commitment to natural coatings (no Apeel) and consistent year-round supply. This provides B2B buyers and end consumers with high-quality, ethically sourced produce from a historically rooted family business.
Eighth-generation family business with deep roots.
Wide variety of premium and organic citrus.
No Apeel policy appeals to natural product buyers.
Seasonal dependency on California crops.
Reliance on international partners for year-round supply.
B2B focus might limit direct consumer brand recognition.
Growing demand for organic and natural produce.
Expansion into new retail markets or direct-to-consumer.
Leveraging 'Rooted in Family' narrative for branding.
Competition from larger citrus producers.
Climate change impacting agricultural yields.
Fluctuating market prices and supply chain disruptions.
Primarily serving the US and Canadian retail markets, Kings River Packing also has minor international reach in Mexico, UK, and Japan.
United States
80% market share
Canada
15% market share
Mexico
2% market share
United Kingdom
1.5% market share
Japan
1% market share
30-55 years
Male • Female
United States • Canada
40-65 years
Male • Female
United States • Canada
25-45 years
Male • Female
United States • Canada
50-70 years
Male • Female
United States • Canada
35-60 years
Male • Female
United States • Canada
Data shown in percentage (%) of usage across platforms
Offering a product satisfaction guarantee can build trust with B2B buyers like Kroger and Walmart. This assurance reduces perceived risk, making them more confident in sourcing premium citrus from Kings River Packing.
Learn moreEncourage grocery chains or end consumers to share their experiences with Kings River Packing citrus through photos, recipes, or reviews. This builds social proof and showcases the quality and versatility of the products, enhancing brand credibility and appeal.
Learn moreDevelop a comprehensive guide for procurement managers at grocery chains, detailing the different varieties of citrus offered by Kings River Packing, their seasonality, and best uses. This positions Kings River Packing as a knowledgeable and reliable partner, fostering stronger relationships.
Learn moreSign up now and unleash the power of AI for your business growth