Kings River Packing : Market and Competitor Analysis

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Kings River Packing is a family-owned and operated citrus fruit grower, packer, and shipper based in Sanger, California. They offer a variety of conventional and organic citrus fruits, including mandarins, oranges, lemons, and grapefruit, with a focus on quality and food safety. With a history spanning eight generations, the company prides itself on its family values, commitment to sustainability, and strong customer relationships.

Company : Kings River Packing

Industry : AgricultureCitrus FruitFood Distribution

Major Markets

United States

Canada

Japan

Key Competitors

Sunkist Growers

Limoneira

Dole Food Company

Wonderful Citrus

Kings River Packing Key Value propositions

Quality

Sustainability

Family-Owned

Food Safety

Kings River Packing Latest news

Kings River Packing

What's New. Our Brands. Poppies (Mandarins) · Gold Nuggets (Mandarins) · Raspberry ... On the fertile banks of the King's River, where the cool, clean water from ...

Kings River Packing becomes first in citrus to implement traceability

Jan 15, 2024 ... Sign up for our daily Newsletter and stay up to date with all the latest news! ... Email: [email protected]. Derek Hannum ReposiTrak

Main Office: (559) 787-2056. Shipping: (559) 574-1270. For questions or comments, please contact: [email protected]. Packing Facilities. Kings ...

Kings River Packing | LinkedIn

Website: http://www.kingorange.com. External link for Kings River Packing. Industry: Food and Beverage Manufacturing. Company size: 51-200 employees.

Kings River Packing SWOT Analysis

Strengths

Family-owned legacy and valuesCommitment to quality and food safetyStrong customer relationships

Weaknesses

Limited geographical reachDependence on citrus fruit marketPotential vulnerability to weather events

Opportunities

Expansion into new marketsDevelopment of value-added productsStrategic partnerships with retailers

Threats

Competition from larger producersFluctuating citrus pricesChanging consumer preferences

Top Marketing Strategies for Kings River Packing

Content Marketing & Brand Storytelling

Create compelling content showcasing the family history, commitment to quality, and sustainable practices. This will attract target audiences seeking ethical and high-quality produce.

Strategic Partnerships & Co-Branding

Collaborate with complementary businesses like food retailers, restaurants, or juice companies to reach new audiences and leverage existing customer bases. This expands market reach and strengthens brand recognition.

E-commerce Platform & Direct-to-Consumer Sales

Develop an online store for direct sales to consumers, offering premium citrus varieties and curated gift baskets. This increases revenue streams and builds brand loyalty.

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Kings River Packing User Persona

Name:

John Miller

Age :

45

Gender :

Male

Occupation :

Senior Category Manager

Industry :

Grocery Retail

Education :

MBA, Marketing

Preferred platforms

GOALS

Secure a reliable supplier of high-quality citrus fruit that meets our store's quality standards and customer expectations
Implement a sustainable sourcing strategy to align with our corporate social responsibility goals and appeal to environmentally conscious consumers
Optimize pricing and margins on citrus fruit to maintain profitability in a competitive market while offering competitive prices to customers

Frustrations

Dealing with inconsistent quality and supply chain disruptions from existing citrus suppliers
Finding reliable information on the sustainability practices of different citrus growers and packers
Balancing consumer demand for organic and conventional citrus options while managing costs and inventory effectively

Name:

Maria Garcia

Age :

32

Gender :

Female

Occupation :

Procurement Manager

Industry :

Food Distribution

Education :

Bachelor of Science, Supply Chain Management

Preferred platforms

GOALS

Source citrus fruit from reputable growers with a strong commitment to food safety and traceability
Negotiate competitive pricing and favorable contract terms to meet the needs of our distribution network and food service clients
Streamline logistics and delivery processes to ensure timely and efficient distribution of fresh citrus fruit to our customers

Frustrations

Facing challenges in verifying the ethical sourcing and labor practices of citrus suppliers
Experiencing delays and logistical bottlenecks in the transportation of citrus fruit, impacting freshness and quality
Struggling to find a consistent supply of organic citrus fruit to meet the growing demand from health-conscious consumers

Name:

David Chen

Age :

58

Gender :

Male

Occupation :

Owner

Industry :

Independent Grocery Store

Education :

High School Diploma

Preferred platforms

GOALS

Find a reliable supplier of high-quality, flavorful citrus fruit that will resonate with my customers and differentiate my store from larger chains
Build strong relationships with suppliers who understand the needs of a small business like mine and offer personalized service
Offer a diverse selection of citrus varieties, including unique and heirloom options, to attract customers looking for something special

Frustrations

Competing with larger grocery chains that have more bargaining power and access to lower prices
Dealing with unpredictable weather conditions and seasonal variations that can impact the availability and quality of citrus fruit
Managing inventory effectively and minimizing waste due to the perishable nature of fresh produce

Kings River Packing Geographic and Demographic Insights

Geographic Insights: Kings River Packing's primary market is the United States, followed by Canada and a small presence in Asian and European markets.

Top Countries

United States
90%
Canada
3%
Japan
2%
South Korea
1.5%
United Kingdom
1%

Demographic Insights: Kings River Packing appeals to a wide age range, with a slight preference among younger to middle-aged adults. The brand holds equal appeal for both men and women.

Age Distribution

Gender Distribution

Kings River Packing Socio-economic Profile

Household and Income Insights: Kings River Packing attracts households of varying sizes, with a higher concentration in the 2-4 member range. The brand appeals to a mix of income levels, with a primary focus on middle-income consumers.

Educational and Employment Insights: The majority of target users are likely employed full-time with a university or college degree. Business owners form a significant portion, reflecting B2B interactions.

Households Size

Income Distribution

Education Level

Employment Status

Kings River Packing Behavioral Insights

Interest-Based Insights: Target users show interest in industry news, sustainability, supply chain, retail trends, organic farming, food safety, logistics, and transportation.

Technology and Social Media Usage: Users prefer LinkedIn and Facebook, reflecting professional interests. Desktop usage dominates, suggesting a business focus.

Interests

Food Industry NewsSustainability PracticesSupply Chain ManagementGrocery Retail TrendsOrganic FarmingFood Safety RegulationsLogistics and Transportation

Device Breakdown

Social Media Usage

Kings River Packing Top Competitors

Competitor	Estimated market share	Top domains
Sunkist Growers	40%	Citrus Fruit, Farming, Distribution
Limoneira	25.5%	Citrus Fruit, Sustainability, Real Estate
Dole Food Company	15.5%	Fruits, Vegetables, Packaged Foods
Wonderful Citrus	10%	Citrus Fruit, Farming, Consumer Products

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