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Kings River Packing, LP Target Audience
User Segments
Age: 42
Gender: Male
Occupation: Senior Procurement Manager
Education: Master's Degree, Supply Chain Management
Age: 38
Gender: Female
Occupation: Category Manager - Produce
Education: Bachelor's Degree, Business Administration
Age: 48
Gender: Male
Occupation: Director of Supply Chain Logistics
Education: Professional Degree, Logistics and Operations
David Chen
Goals
- To secure consistent, high-quality supply of citrus for retail operations to meet consumer demand efficiently
- To optimize sourcing strategies to achieve cost efficiencies while maintaining premium product standards
- To establish and maintain strong, long-term relationships with reliable suppliers who align with ethical and quality values.
Pain Points
- Dealing with unpredictable supply chain disruptions that impact product availability and freshness
- Managing fluctuating market prices for fresh produce, which affects profitability and budgeting
- Ensuring product quality consistency across large volumes and diverse supplier networks.
Kings River Packing, LP Geographic Distribution
Primarily serving the US and Canadian retail markets, Kings River Packing also has minor international reach in Mexico, UK, and Japan.
Top Countries
United States
Canada
Mexico
United Kingdom
Japan
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Target consumers are mainly medium to high-income households (75%) with 3-4 members (45%), valuing premium products.
Employment Status
Income Distribution
Education Level
Kings River Packing, LP Behavior Analysis
Behavior Profile
Device Breakdown
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