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Kickstarter Target Audience
Kickstarter primarily targets individuals interested in backing creative projects, ranging from film and music to technology and design. This includes both backers who pledge financial support and creators seeking funding. They likely target a global audience given the platform's reach.
User Segments
Kickstarter Geographic Distribution
Kickstarter's primary user base is in the US, accounting for almost half of its users, followed by the UK and Canada. This suggests a strong presence in English-speaking countries with established creative industries.
Top Countries
United States
United Kingdom
Canada
Australia
Germany
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Kickstarter users typically reside in households of 2, with the majority falling within the middle-income bracket. This suggests disposable income for supporting creative projects.
Employment Status
Income Distribution
Education Level
Kickstarter Behavior Analysis
Behavior Profile
Device Breakdown
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