Top Marketing Strategies for Kickstarter

Kickstarter User Persona

Name:

Ethan Miller

Age :

28

Gender :

Male

Occupation :

Software Developer

Industry :

Technology

Education :

Bachelor's degree, Computer Science

Preferred platforms

GOALS

• Support innovative tech startups with unique concepts that align with his passion for open-source software
• Discover and back projects that could enhance his coding skills and introduce him to new technologies
• Find creative solutions to everyday problems and contribute to projects with a tangible impact on society.

Frustrations

• Lack of transparency in some projects regarding fund allocation and development progress
• Difficulty in assessing the long-term viability and sustainability of certain projects
• Limited opportunities to provide technical feedback and collaborate directly with creators during the development process.

Name:

Sophia Chen

Age :

32

Gender :

Female

Occupation :

Graphic Designer

Industry :

Design

Education :

Master's degree, Fine Arts

Preferred platforms

GOALS

• Find unique and aesthetically pleasing design products that are not available through traditional retail channels
• Connect with and support independent artists and designers who share her passion for sustainability and ethical production
• Discover inspiration for her own creative projects and stay informed about emerging trends in graphic design.

Frustrations

• Delays in production and shipping, especially for projects with complex manufacturing processes
• Inconsistent communication from creators regarding project updates and fulfillment timelines
• Difficulty in gauging the quality and craftsmanship of physical products based solely on online presentations.

Name:

Olivia Rodriguez

Age :

24

Gender :

Female

Occupation :

Marketing Coordinator

Industry :

Marketing and Advertising

Education :

Bachelor's degree, Marketing

Preferred platforms

GOALS

• Discover and support creative projects that align with her interests in film, music, and fashion
• Stay informed about emerging trends and innovative ideas across various creative industries
• Find unique and shareable content that she can use to engage with her online community and build her personal brand.

Frustrations

• The overwhelming number of projects on the platform, making it challenging to filter and find projects that truly resonate with her interests
• Uncertainty about the legitimacy and credibility of some projects and creators
• Difficulty in assessing the potential return on investment for projects offering rewards or equity-based participation.

Kickstarter Geographic and Demographic Insights

Geographic Insights: Kickstarter's primary user base is in the US, accounting for almost half of its users, followed by the UK and Canada. This suggests a strong presence in English-speaking countries with established creative industries.

Demographic Insights: Kickstarter's main users are between 25-34 years old, with a slightly higher male preference. The platform attracts a younger demographic interested in creative projects.

Kickstarter Socio-economic Profile

Household and Income Insights: Kickstarter users typically reside in households of 2, with the majority falling within the middle-income bracket. This suggests disposable income for supporting creative projects.

Educational and Employment Insights: Most Kickstarter users are employed full-time with a university or college degree, indicating a well-educated and financially stable user base.

Kickstarter Behavioral Insights

Interest-Based Insights: Kickstarter users show diverse interests including technology, design, film, music, art, gaming, and crowdfunding, reflecting the platform's support for various creative projects.

Technology and Social Media Usage: Kickstarter users favor YouTube, Instagram, and Facebook, with balanced desktop and mobile usage. This emphasizes visual platforms and cross-device accessibility.

Kickstarter Top Competitors