Lets Corp : Market and Competitor Analysis

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Lets Corp is a Singapore-based technology company specializing in human resource management solutions. They offer two flagship products: LetsPlace, a metricated recruitment management solution, and LetsCareerUp, a career management platform connecting students, academia, and employers. Lets Corp aims to bridge the gap between talent supply and demand by leveraging innovative technology and data-driven insights.

Company : Lets Corp

Industry : Human Resources TechnologyRecruitment ManagementTalent Acquisition

Major Markets

United States

India

Singapore

Key Competitors

Workday

SAP SuccessFactors

Oracle HCM Cloud

Lets Corp Key Value propositions

Recruitment Automation

Data-Driven Insights

Social Media Integration

Career Management Platform

Lets Corp Latest news

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Lets Corp SWOT Analysis

Strengths

Innovative HR tech solutions.Strong focus on data-driven insights.Integration with Microsoft Dynamics AX.

Weaknesses

Limited brand awareness compared to industry giants.Reliance on a smaller client base.Potential challenges in expanding to new markets.

Opportunities

Growing demand for HR tech solutions globally.Expansion into new industry verticals.Strategic partnerships to increase market reach.

Threats

Intense competition in the HR tech market.Rapid technological advancements.Evolving data privacy regulations.

Top Marketing Strategies for Lets Corp

Personalized User Onboarding

This strategy provides a tailored onboarding experience for new users based on their specific needs and roles. It helps increase user engagement and retention by making them feel valued and guiding them towards successful product utilization.

Content-Specific Call-to-Action Optimization

This strategy focuses on tailoring call-to-actions within content to align with specific user needs and interests. It drives higher conversion rates by making the next step clear and relevant to the user's context.

Leveraged Reciprocity

This strategy implements a system of reciprocal benefits, rewarding users for taking specific actions, such as referrals or reviews. It fosters a positive user experience and encourages word-of-mouth marketing, driving organic growth.

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Lets Corp User Persona

Name:

Sarah Chen

Age :

32

Gender :

Female

Occupation :

HR Manager

Industry :

Information Technology

Education :

Master of Business Administration (MBA), Human Resources Management

Preferred platforms

GOALS

Streamline the recruitment process to reduce time-to-hire and improve efficiency, ensuring a smooth and positive candidate experience
Leverage data analytics to make informed hiring decisions and identify top talent, aligning recruitment strategies with company goals
Foster a diverse and inclusive workplace by implementing strategies to attract and hire candidates from underrepresented backgrounds

Frustrations

Dealing with a high volume of applications, making it challenging to identify the most qualified candidates
Struggling to attract top talent in a competitive job market, leading to prolonged vacancies
Facing difficulties in measuring the effectiveness of recruitment campaigns and demonstrating the return on investment (ROI)

Name:

David Lee

Age :

28

Gender :

Male

Occupation :

Talent Acquisition Specialist

Industry :

Financial Services

Education :

Bachelor of Science (B.S.), Psychology

Preferred platforms

GOALS

Identify and attract passive candidates who are not actively seeking new opportunities but might be a good fit
Utilize social media effectively to build a strong employer brand and engage with potential candidates
Implement a data-driven approach to measure the effectiveness of different sourcing channels and recruitment strategies

Frustrations

Spending a significant amount of time on manual tasks such as screening resumes and scheduling interviews
Facing difficulty in reaching and engaging with passive candidates who are not actively looking for jobs
Struggling to demonstrate the value and impact of talent acquisition efforts to senior management

Name:

Aisha Kumar

Age :

45

Gender :

Female

Occupation :

Director of Human Resources

Industry :

Healthcare

Education :

Master of Science (M.S.), Organizational Psychology

Preferred platforms

GOALS

Develop a comprehensive talent acquisition strategy that aligns with the organization's long-term goals and objectives
Build a strong employer brand that attracts and retains top talent in the healthcare industry
Leverage technology to automate and streamline HR processes, freeing up time for strategic initiatives

Frustrations

Facing challenges in attracting and retaining skilled healthcare professionals due to industry-wide shortages
Managing a complex regulatory environment with evolving compliance requirements
Struggling to keep up with the rapid pace of technological advancements in HR tech and identifying the right solutions for the organization

Lets Corp Geographic and Demographic Insights

Geographic Insights: Lets Corp's primary markets are the US and India, followed by Singapore, the UK, and Australia.

Top Countries

United States
35.2%
India
25.7%
Singapore
15.9%
United Kingdom
8.1%
Australia
5.1%

Demographic Insights: Lets Corp's target audience is primarily professionals aged 25-34, with a slightly higher representation of males.

Age Distribution

Gender Distribution

Lets Corp Socio-economic Profile

Household and Income Insights: Lets Corp's target audience typically falls within the middle-income bracket and often belong to households of 2-4 people.

Educational and Employment Insights: Lets Corp's products cater to a highly educated audience, with a majority employed full-time and holding university degrees.

Households Size

Income Distribution

Education Level

Employment Status

Lets Corp Behavioral Insights

Interest-Based Insights: Target users show interest in technology, recruitment, HR, business, finance, marketing, and education, reflecting their professional roles.

Technology and Social Media Usage: Users prefer LinkedIn, YouTube, and Instagram, indicating a strong online presence and reliance on professional platforms.

Interests

technologyrecruitmenthuman resourcesbusinessfinancemarketingeducation

Device Breakdown

Social Media Usage

Lets Corp Top Competitors

Competitor	Estimated market share	Top domains
Workday	35%	Human Capital Management, Financial Management, Payroll
SAP SuccessFactors	25%	Talent Management, Core HR, Workforce Analytics
Oracle HCM Cloud	18%	Human Resources, Talent Management, Workforce Management

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