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Major Markets
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Kern Community Foundation
Kern County Board of Trade
Local Churches/Mega-Churches in Kern County
Top Marketing Channels
Kern Community Foundation
- Website Content Marketing
- Examples: Impact stories, Grant recipient spotlights, Philanthropic guides
- Campaigns: Annual Impact Report, Grant Application Openings, Donor Spotlight Series
- Email Marketing
- Examples: Newsletters, Grant opportunity alerts, Event invitations
- Campaigns: Monthly Philanthropy Digest, Year-End Giving Appeal, Community Grants Announcement
- Social Media Marketing
- Examples: Facebook posts, LinkedIn updates, YouTube videos showcasing funded projects
- Campaigns: Giving Tuesday Campaign, Kern Cares Stories, Board Member Spotlights
Top Sales Channels
- Direct Outreach to Donors/Foundations
- Personalized proposals, One-on-one meetings, Follow-up calls
- Major Gifts Initiative, Endowment Fund Growth, Corporate Partnership Program
- Event Fundraising
- Gala dinners, Award ceremonies, Community gatherings
- Annual Philanthropy Gala, Community Heroes Awards, Legacy Giving Reception
- Online Donation Platform
- Website 'Donate Now' button, Online giving forms, Recurring donation options
- Year-End Giving Drive, Monthly Giving Club, Specific Fund Campaigns
Kern Leadership Alliance SWOT Analysis
Strengths
Established reputation
Broad network of donors and non-profits
Diverse funding opportunities
Weaknesses
May have broad focus
potentially diluting impact in specific niches; Bureaucratic application processes for grants; Perceived as less 'faith-based' than KLA for certain donors
Opportunities
Partner with faith-based organizations for specific community projects; Expand reach to new donor demographics; Leverage technology for more efficient grant management
Threats
Competition from other large foundations; Economic downturns affecting donor capacity; Shifting philanthropic priorities of major donors
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