Kemper Museum of Contemporary Art : Market and Competitor Analysis

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The Kemper Museum of Contemporary Art is a museum in Kansas City offering a range of contemporary art exhibitions, programs, and events. The museum features a permanent collection and hosts rotating exhibitions, providing visitors with a diverse range of artistic experiences. It also offers educational programs, workshops, and events for all ages.

Company : Kemper Museum of Contemporary Art

Industry : ArtsCultureMuseum

Major Markets

United States

Canada

Mexico

Key Competitors

The Nelson-Atkins Museum of Art

Nerman Museum of Contemporary Art

Crystal Bridges Museum of American Art

Kemper Museum of Contemporary Art Key Value propositions

Contemporary Art

Free Admission

Educational Programs

Community Engagement

Kemper Museum of Contemporary Art Latest news

Kemper Museum of Contemporary Art

... top. Artwork Info. Hangama Amiri (Afghan-Canadian, born 1989) ... kemperart.org. Newsletter. Email Address. Submit. Employment · Docent Portal · Policies · News.

30th Anniversary Artist Dinner Series

... major commissioned installation, Hambre. Lucía Vidales is a ... At 30 years young and with your support, we're just getting started. kemperart.org/30.

Virginia Jaramillo: Principle of Equivalence | Kemper Museum of ...

Jun 2, 2023 ... ... major retrospective exhibition for New York-based ... kemperart.org. Newsletter. Email Address. Submit. Employment · Docent Portal · Policies.

Dan Christensen - Announcements - e-flux

www.kemperart.org. Major Museum Retrospective of Dan Christensen's Paintings Offers New Assessment of the Late Artist's Work. Dan Christensen: Forty Years of ...

Kemper Museum of Contemporary Art SWOT Analysis

Strengths

Strong reputation in contemporary artFree admission attracts diverse visitorsEngaging educational programs for all ages

Weaknesses

Reliance on donations and fundingLimited marketing budgetCompetition from other Kansas City attractions

Opportunities

Expand online presence and virtual offeringsDevelop partnerships with local businesses and organizationsHost traveling exhibitions to attract wider audiences

Threats

Economic downturn impacting donationsChanging trends in the art worldDeclining interest in traditional museum experiences

Top Marketing Strategies for Kemper Museum of Contemporary Art

Social Media Engagement & Influencer Marketing

Utilize engaging social media content featuring museum exhibits and events to attract new audiences. Partner with local influencers in the art and cultural scene to promote the museum to their followers.

Interactive Art Experiences and Digital Engagement

Develop interactive exhibits, AR/VR experiences, and digital art installations to enhance visitor engagement and create shareable moments on social media. Offer online tours and virtual art workshops to expand reach beyond physical limitations.

Community Partnerships and Educational Programs

Collaborate with local schools, universities, and community organizations to offer educational programs, workshops, and outreach initiatives. Partner with artists and cultural institutions to host joint events and broaden the museum's appeal to diverse communities.

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Kemper Museum of Contemporary Art User Persona

Name:

Sophia Davis

Age :

28

Gender :

Female

Occupation :

Graphic Designer

Industry :

Design

Education :

Bachelor of Fine Arts, Graphic Design

Preferred platforms

GOALS

Stay updated on the latest trends in contemporary art and design to incorporate fresh ideas into her work
Find inspiration for her design projects by experiencing art in person and engaging with different artistic styles
Network with other artists and designers at gallery openings and events to build professional connections.

Frustrations

Feeling creatively stuck and lacking inspiration for new projects
Struggling to balance her passion for art with the demands of her client work
Finding time in her busy schedule to visit museums and attend art events.

Name:

Mark Thompson

Age :

35

Gender :

Male

Occupation :

High School Art Teacher

Industry :

Education

Education :

Master of Arts, Art Education

Preferred platforms

GOALS

Discover new contemporary art pieces and exhibitions to share with his students and incorporate into his lesson plans
Engage in professional development opportunities offered by the museum to enhance his teaching skills and knowledge of contemporary art
Expose his students to a diverse range of artistic styles and perspectives to broaden their understanding and appreciation of art.

Frustrations

Limited budget for field trips and art supplies for his students
Lack of time during the school year to visit museums and attend workshops due to his teaching schedule
Difficulty engaging some students who may not initially show interest in contemporary art.

Name:

Emily Chen

Age :

23

Gender :

Female

Occupation :

Marketing Coordinator

Industry :

Marketing

Education :

Bachelor of Arts, Marketing

Preferred platforms

GOALS

Find unique and aesthetically pleasing locations for social media photoshoots and content creation
Attend art events and exhibitions to network with individuals in creative industries and explore potential collaborations
Expand her knowledge of contemporary art and culture to enhance her creative thinking and problem-solving skills in marketing.

Frustrations

Feeling overwhelmed by the amount of content available online and struggling to stand out with her social media posts
Facing challenges in securing budget for attending events and workshops that could benefit her professional development
Juggling multiple tasks and responsibilities in her marketing role, which limits her time for pursuing personal interests.

Kemper Museum of Contemporary Art Geographic and Demographic Insights

Geographic Insights: The Kemper Museum of Contemporary Art attracts a predominantly North American audience, with a strong focus on the United States.

Top Countries

United States
90.2%
Canada
3.5%
Mexico
2.1%
United Kingdom
1.8%
Germany
0.9%

Demographic Insights: The museum attracts a diverse age range, with a strong showing from millennials and young adults. Females slightly outnumber males in visitor demographics.

Age Distribution

Gender Distribution

Kemper Museum of Contemporary Art Socio-economic Profile

Household and Income Insights: The museum attracts a range of household sizes, with a tendency towards smaller households and those with medium income levels.

Educational and Employment Insights: The museum attracts a well-educated audience, primarily composed of working professionals and students with university or college degrees.

Households Size

Income Distribution

Education Level

Employment Status

Kemper Museum of Contemporary Art Behavioral Insights

Interest-Based Insights: The target audience is interested in travel, music, photography, food, technology, fashion, and design, suggesting a preference for creative pursuits.

Technology and Social Media Usage: The audience is active on social media, particularly YouTube and Instagram, and uses a mix of desktop and mobile devices.

Interests

travelmusicphotographyfoodtechnologyfashiondesign

Device Breakdown

Social Media Usage

Kemper Museum of Contemporary Art Top Competitors

Competitor	Estimated market share	Top domains
The Nelson-Atkins Museum of Art	40.5%	Art, History, Museum
Nerman Museum of Contemporary Art	30.3%	Contemporary Art, Education, Exhibitions
Crystal Bridges Museum of American Art	19.2%	American Art, Architecture, Nature

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