Top Marketing Strategies for The John F. Kennedy Center for the Performing Arts

The John F. Kennedy Center for the Performing Arts User Persona

Name:

Emily Carter

Age :

32

Gender :

Female

Occupation :

Marketing Manager

Industry :

Performing Arts

Education :

Master of Fine Arts, Arts Management

Preferred platforms

GOALS

• Experience a diverse range of high-quality performing arts productions from renowned artists and companies
• Discover new and emerging artists pushing the boundaries of their respective art forms
• Engage in thought-provoking and emotionally resonant artistic experiences that foster cultural understanding and appreciation

Frustrations

• Finding the time to attend multiple performances due to a busy work schedule
• Balancing the desire to see a variety of shows with a limited entertainment budget
• Securing tickets to popular performances that often sell out quickly

Name:

David Chen

Age :

45

Gender :

Male

Occupation :

Financial Advisor

Industry :

Finance

Education :

MBA, Finance

Preferred platforms

GOALS

• Enjoy high-quality performances with his spouse as part of their shared cultural outings
• Introduce his children to the performing arts through family-friendly shows and educational programs
• Support the Kennedy Center's mission of promoting arts and culture in the community

Frustrations

• Navigating the ticket purchasing process and finding suitable performances for the whole family
• Managing the logistics of attending performances with children, including transportation and dining
• Finding age-appropriate educational programs that align with his children's interests

Name:

Sophia Rodriguez

Age :

24

Gender :

Female

Occupation :

Graduate Student

Industry :

Education

Education :

Bachelor of Arts, Art History

Preferred platforms

GOALS

• Attend cutting-edge performances and engage with contemporary artists exploring innovative artistic expressions
• Connect with fellow arts enthusiasts and build relationships within the creative community
• Enhance her understanding of art history and theory through live performance experiences

Frustrations

• Affording tickets to multiple performances on a limited student budget
• Finding performances that align with her specific interests in contemporary and experimental art forms
• Balancing her academic commitments with her passion for attending live performances

The John F. Kennedy Center for the Performing Arts Geographic and Demographic Insights

Geographic Insights: The Kennedy Center's primary market is the United States, with a significant majority of users located there. Canada, the United Kingdom, Germany, and Australia represent smaller but notable international markets.

Demographic Insights: The Kennedy Center attracts a diverse age range, with a slightly higher representation of females. The largest age group is 45-54.

The John F. Kennedy Center for the Performing Arts Socio-economic Profile

Household and Income Insights: The target audience typically falls within the medium to high-income brackets and often includes households of 2 or 3-4 individuals.

Educational and Employment Insights: The majority of users have university or college degrees and are employed full-time, reflecting the audience's high level of education and disposable income.

The John F. Kennedy Center for the Performing Arts Behavioral Insights

Interest-Based Insights: Target users have sophisticated tastes, enjoying travel, fine dining, cultural events, and intellectual pursuits.

Technology and Social Media Usage: Users favor visually rich platforms like YouTube and Instagram and engage with content across various devices, especially mobile.

The John F. Kennedy Center for the Performing Arts Top Competitors