Find stats on top websites
Major Markets
Australia
United States
United KingdomKey Competitors
Select a competitor
Sensormatic Solutions
ShopperTrak (Johnson Controls)
Top Marketing Channels
Sensormatic Solutions
- Content Marketing
- Examples: Whitepapers on loss prevention trends,Blog posts on retail analytics,Case studies on inventory intelligence
- Campaigns: Future of Retail series,Smart Retail Solutions campaign,Loss Prevention Best Practices
- Digital Advertising
- Examples: Google Ads for 'retail security solutions',LinkedIn ads targeting retail executives,Banner ads on retail industry websites
- Campaigns: Sensormatic Visibility,Sensormatic Inventory Intelligence,Sensormatic Customer Experience
- Industry Events/Trade Shows
- Examples: NRF Retail's Big Show,EuroShop,ISC West
- Campaigns: Live Demos & Expert Panels,Security & Analytics Innovation Showcase,Retail Transformation Workshop
Top Sales Channels
- Direct Sales Team
- Enterprise account managers,Regional sales representatives,Technical sales specialists
- Strategic Account Growth Initiative,New Client Acquisition Drive,Solutions Consulting Program
- Partnerships/Channel Sales
- System integrators,Value-added resellers,Technology alliance partners
- Partner Enablement Program,Joint Solution Go-to-Market,Channel Incentive Program
- Product Demos & Consultations
- Online demo requests,On-site product demonstrations,Solution architecture workshops
- Discover Sensormatic Solutions,Tailored Security Assessment,Retail Optimization Consultation
Kepler Analytics SWOT Analysis
Strengths
Strong brand recognition and long-standing industry presence
Broad portfolio beyond traffic counting (loss prevention
inventory)
Global reach and established customer base
Weaknesses
Perceived as more security-focused than pure analytics
Potentially higher price point for comprehensive solutions
Slower to adapt to new niche retail analytics demands
Opportunities
Cross-selling advanced analytics to existing security clients
Expanding into new geographic markets
Developing more AI/ML-driven predictive analytics
Threats
Emerging pure-play retail analytics competitors
Data privacy regulations impacting tracking technologies
Economic downturns affecting retail tech spending
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