Find stats on top websites
Major Markets
Australia
United States
United KingdomKey Competitors
Kepler Analytics Top Products
Brand Positioning
Kepler Analytics positions itself as a global leader in retail analytics, empowering brick-and-mortar retailers with actionable data to optimize store performance and drive high-performance results through advanced foot traffic and conversion insights.
Customer Sentiments
Customer sentiment is likely positive, driven by the focus on data-driven decision-making and clear ROI for retailers. The emphasis on 'high-performance' suggests that their customers are proactively seeking to leverage technology for competitive advantage.
Kepler Analytics Key Value Propositions
Kepler Analytics' key value proposition is providing unparalleled, accurate retail insights that enable brick-and-mortar stores to optimize sales conversion, operational efficiency, and make data-driven decisions. They empower retailers to move beyond guesswork, transforming raw foot traffic data into actionable strategies for measurable business improvement and achieving 'high-performance' retail.
Kepler Analytics SWOT Analysis
Strengths
Global leader in retail analytics with 20,000+ installations.
Proprietary sensor technology (OpticSense, SmartSense).
Comprehensive suite of solutions, from traffic to market intelligence.
Weaknesses
Specific retail intelligence solutions limited to ANZ.
Pricing not publicly available, requires custom assessment.
Reliance on physical sensor installation for data collection.
Opportunities
Expand retail intelligence solutions to more countries.
Target broader audience like real estate developers.
Further integrate with retail tech ecosystems for deeper insights.
Threats
Competition from established and emerging analytics firms.
Data privacy concerns and regulations impacting tracking methods.
Economic downturns affecting retail investment in technology.
Market Growth Stage
Pace of Market Growth
Kepler Analytics Target Audience
Geographic Insights
Kepler Analytics has a strong global presence, with Australia and the US being their largest markets, accounting for over half of their estimated users.
Top Countries
Australia
30.5% market share
United States
25% market share
United Kingdom
10% market share
New Zealand
8% market share
Canada
5% market share
Kepler Analytics Audience Segments
Retail Chain Operations Director
35-55 years
Male • Female
Global (Urban/Suburban Areas)
Commercial Property Manager
40-60 years
Male • Female
Global (Major Business Hubs)
Retail Marketing & Merchandising Lead
28-45 years
Male • Female
Global
Retail Intelligence Consultant
30-50 years
Male • Female
Australia • New Zealand • North America • Europe
Retail CIO/Head of Strategy
35-55 years
Male • Female
Global (Mid-to-Large Cities)
Social Media Usage Across Segments
Data shown in percentage (%) of usage across platforms
Recommended Marketing Strategiesfor Kepler Analytics
Interactive ROI Calculator
Develop an interactive ROI calculator on Kepler Analytics' website. This allows potential customers to input their store data and visualize the potential return on investment they could achieve by implementing Kepler's solutions, showcasing quantifiable benefits.
Learn moreIn-depth Buyer's Guide Creation
Create a comprehensive buyer's guide that educates retail leaders on the importance of retail analytics and how Kepler Analytics' solutions address their specific pain points. This will establish Kepler Analytics as a thought leader and attract high-quality leads interested in improving store performance.
Learn moreProduct Demo Integration
Offer a seamless and easily accessible product demo directly from key landing pages. This approach allows prospective clients to experience Kepler Analytics' value firsthand, improving engagement and driving conversions.
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