Kepler Analytics : Market and Competitor Analysis

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Kepler Analytics is a retail analytics company that provides businesses with insights to improve store operations and increase sales. They offer a range of products and services including traffic sensors, analytics dashboards, and consulting services. Their goal is to help retailers understand their customers better and optimize their operations to maximize profitability.

Company : Kepler Analytics

Industry : Retail AnalyticsCustomer AnalyticsBusiness Intelligence

Major Markets

United States

Australia

United Kingdom

Key Competitors

ShopperTrak

RetailNext

Sensormatic Solutions

Kepler Analytics Key Value propositions

Actionable Insights

Data-Driven Decisions

Retail Optimization

Increased Sales

Kepler Analytics Latest news

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Kepler Analytics SWOT Analysis

Strengths

Real-time analytics dashboardIntegration with POS systemsCustomer behavior tracking

Weaknesses

Limited information on pricing and subscriptionWebsite focuses mainly on features, not benefitsHeavily reliant on the retail industry

Opportunities

Expand into new geographical marketsPartner with e-commerce platformsDevelop AI-powered predictive analytics

Threats

Competition from established playersData privacy concernsChanges in consumer behavior

Top Marketing Strategies for Kepler Analytics

Personalized User Onboarding

Create a personalized onboarding experience that guides users through Kepler Analytics' features and helps them achieve their specific goals. This will increase user engagement and retention by providing a smooth and valuable initial experience.

Interactive ROI Calculator

Develop an interactive ROI calculator that allows potential customers to estimate the potential benefits of using Kepler Analytics. This will demonstrate the value proposition and increase conversions by providing tangible evidence of the return on investment.

Content-Specific Call-to-Action Optimization

Refine the call-to-action messages on marketing materials and landing pages to be specific to the content and target audience. This will improve conversion rates by making the desired action more relevant and compelling to potential customers.

Apply these strategies to your business with just one-click at Waxwing.ai

Kepler Analytics User Persona

Name:

John Smith

Age :

42

Gender :

Male

Occupation :

Regional Operations Manager

Industry :

Retail - Apparel

Education :

MBA, Business Administration

Preferred platforms

GOALS

Optimize store layouts and product placements based on customer traffic flow and behavior data to increase sales conversion rates
Implement targeted staffing strategies based on peak hours and customer traffic patterns to improve customer service and reduce labor costs
Effectively track the performance of marketing campaigns across multiple channels to measure ROI and optimize marketing spend.

Frustrations

Lack of real-time visibility into store performance and customer behavior
Difficulty in measuring the effectiveness of marketing campaigns on in-store traffic and sales
Struggling to optimize staffing levels to match customer traffic patterns, leading to either overstaffing or understaffing issues.

Name:

Emily Chen

Age :

35

Gender :

Female

Occupation :

Marketing Director

Industry :

Retail - Electronics

Education :

Masters, Marketing

Preferred platforms

GOALS

Increase brand awareness and customer engagement by leveraging social media and online channels to drive in-store traffic
Track customer journeys across multiple touchpoints, from online ads to in-store purchases, to understand customer behavior and optimize marketing strategies
Measure the ROI of marketing campaigns by accurately attributing in-store sales to specific online and offline marketing efforts.

Frustrations

Inability to connect online marketing efforts to in-store customer behavior and sales conversions
Lack of actionable insights into customer demographics, preferences, and buying habits
Difficulty in personalizing the shopping experience and tailoring marketing messages to individual customer segments.

Name:

David Lee

Age :

28

Gender :

Male

Occupation :

Store Manager

Industry :

Retail - Grocery

Education :

Bachelor, Business Management

Preferred platforms

GOALS

Improve customer satisfaction by reducing wait times at checkout and ensuring optimal staffing levels throughout the day
Optimize inventory management by analyzing sales data and customer traffic patterns to ensure popular products are always in stock
Create a more engaging and enjoyable shopping experience for customers to encourage repeat visits and increase customer lifetime value.

Frustrations

Dealing with long checkout lines and frustrated customers during peak hours
Difficulty in predicting customer demand and optimizing inventory levels, leading to stockouts or overstocking
Lack of tools and resources to effectively engage with customers and create a personalized shopping experience.

Kepler Analytics Geographic and Demographic Insights

Geographic Insights: Kepler Analytics' top markets are the US and Australia, likely due to headquarters and existing client base. They also have significant presence in the UK and Germany.

Top Countries

United States
35%
Australia
25%
United Kingdom
15%
Germany
10%
Canada
5%

Demographic Insights: The target audience consists slightly more of males. The most prominent age group is 35-44, indicating professionals in decision-making roles.

Age Distribution

Gender Distribution

Kepler Analytics Socio-economic Profile

Household and Income Insights: The target users are primarily from households of 3-4 with medium income levels. This suggests families with disposable income and an interest in retail experience.

Educational and Employment Insights: Majority of target users are employed full-time, reflecting the buyer persona of managers. High percentage of users have University or College degrees, aligning with data-driven decision making.

Households Size

Income Distribution

Education Level

Employment Status

Kepler Analytics Behavioral Insights

Interest-Based Insights: Target users are interested in technology, business news, and retail trends. This indicates a focus on staying current with industry advancements and consumer behavior.

Technology and Social Media Usage: Users prefer desktop devices, suggesting they access Kepler's dashboard and data at work. High LinkedIn usage reflects the professional nature of the target audience.

Interests

TechnologyBusiness NewsRetail Industry TrendsData AnalyticsE-commerceDigital MarketingCustomer Experience

Device Breakdown

Social Media Usage

Kepler Analytics Top Competitors

Competitor	Estimated market share	Top domains
ShopperTrak	35%	Retail Analytics, Customer Traffic Counting, Store Optimization
RetailNext	25%	Retail Analytics, Shopper Insights, In-Store Analytics
Sensormatic Solutions	15%	Loss Prevention, Inventory Management, Retail Security

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