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Kalibrr Target Audience
User Segments
Age: 38
Gender: Female
Occupation: Senior HR Manager
Education: Master's Degree, Human Resources
Age: 32
Gender: Male
Occupation: Talent Acquisition Specialist
Education: Bachelor's Degree, Business Administration
Age: 45
Gender: Female
Occupation: Recruitment Director
Education: Master's Degree, Organizational Development
Maria Santos
Goals
- Efficiently fill critical white-collar positions with top-tier talent
- Reduce time-to-hire and associated recruitment costs significantly
- Implement technology to streamline and automate repetitive HR tasks.
Pain Points
- Difficulty in sourcing highly specialized candidates in a competitive market
- Managing an overwhelming volume of applications manually
- Lack of integrated tools leading to fragmented recruitment processes.
Kalibrr Geographic Distribution
Kalibrr primarily targets the Philippines (80%) with growing presence in Indonesia (8%) and Vietnam (5%), focusing on Southeast Asia.
Top Countries
Philippines
Indonesia
Vietnam
Singapore
Malaysia
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Majority of users are in 3-4 person households with medium income, indicating a stable professional demographic.
Employment Status
Income Distribution
Education Level
Kalibrr Behavior Analysis
Behavior Profile
Device Breakdown
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