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Executive Summary

Kalibrr is an online job board and end-to-end recruitment platform that connects businesses with potential candidates in Southeast Asia. They offer a range of features including job posting, candidate searching, AI-powered recommendations, interview scheduling, and analytics. Their goal is to simplify the hiring process for companies and to help job seekers find their ideal roles.

Industries

Human ResourcesRecruitment TechJob Boards

Major Markets

Philippines flagPhilippines
Indonesia flagIndonesia
Singapore flagSingapore

Kalibrr Top Products

Brand Positioning

Customer Sentiments

Kalibrr Key Value Propositions

AI-Powered Matching
Southeast Asia Focus
End-to-End Recruitment
SME and Startup Friendly

Kalibrr SWOT Analysis

Strengths

Strong presence in SEA market.

AI-powered features for efficiency.

Caters to SMEs and large enterprises.

Weaknesses

Reliant on SEA market growth.

Competition from established global players.

Pricing may be a barrier for some SMEs.

Opportunities

Expand to other emerging markets.

Develop more AI-driven features.

Partnerships with universities/institutions.

Threats

Economic downturn affecting hiring.

Increasing competition from niche job boards.

Data privacy concerns and regulations.

Kalibrr operates in the Human Resources Technology (HR Tech) industry and specifically within the online recruitment and job board domain. They provide software and services that help businesses streamline their hiring processes and connect with qualified candidates in the competitive job market.

Market Growth Stage

Low
Medium
High

Pace of Market Growth

Accelerating
Deaccelerating

Kalibrr Target Audience

View Details

Geographic Insights

Kalibrr's primary market is the Philippines, followed by Indonesia. They also have a significant presence in Singapore, Malaysia, and Vietnam.

Top Countries

Philippines flag

Philippines

45% market share

Indonesia flag

Indonesia

25% market share

Singapore flag

Singapore

10% market share

Malaysia flag

Malaysia

10% market share

Vietnam flag

Vietnam

10% market share

Kalibrr Audience Segments

Kalibrr's target audience is businesses of all sizes looking to hire talent. They specifically cater to SMEs and startups, as well as larger corporations, by offering different pricing plans and customized solutions to meet their specific needs. They focus on the Southeast Asian market, as evidenced by their mention of serving over 26,000 SEA companies.

Social Media Usage Across Segments

Data shown in percentage (%) of usage across platforms

Recommended Marketing Strategiesfor Kalibrr

Content Marketing & SEO Optimization

Create valuable content like industry reports, hiring tips, and success stories to attract HR professionals and hiring managers. Optimize website and content for relevant keywords to improve organic search ranking and drive qualified traffic.

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Partnerships and Integrations

Collaborate with HR technology providers, recruitment agencies, and industry associations to expand reach and offer integrated solutions. Integrate Kalibrr with popular applicant tracking systems and HR platforms to streamline workflows and enhance user experience.

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Targeted Advertising & Lead Generation

Run targeted advertising campaigns on social media and industry websites to reach specific HR professionals and businesses. Utilize lead generation forms and gated content to capture contact information and nurture potential customers.

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