Top Marketing Strategies for Kalibrr

Kalibrr User Persona

Name:

Sarah Reyes

Age :

32

Gender :

Female

Occupation :

HR Manager

Industry :

IT Services

Education :

Bachelor's Degree, Psychology

Preferred platforms

GOALS

• Streamline the recruitment process to reduce time-to-hire and improve overall efficiency
• Find highly skilled and culturally fit candidates for their rapidly growing tech company
• Optimize their recruitment budget and demonstrate a positive return on investment for their HR tech stack

Frustrations

• Dealing with a high volume of applications, many of which are not qualified
• Struggling to attract top talent in a competitive industry
• Spending too much time on manual tasks and administrative work related to recruitment

Name:

John Lim

Age :

45

Gender :

Male

Occupation :

CEO & Founder

Industry :

E-commerce

Education :

MBA, Business Administration

Preferred platforms

GOALS

• Hire passionate and talented individuals who can contribute to the growth of his startup
• Build a strong employer brand to attract top talent in the competitive e-commerce market
• Establish a data-driven recruitment process to make informed hiring decisions

Frustrations

• Difficulty finding experienced professionals willing to work for a startup
• Limited budget for recruitment marketing and employer branding activities
• Lack of time to manage the hiring process effectively while also running the business

Name:

Aisha Santos

Age :

28

Gender :

Female

Occupation :

HR Specialist

Industry :

Financial Services

Education :

Bachelor's Degree, Human Resource Management

Preferred platforms

GOALS

• Implement innovative recruitment strategies to attract a diverse pool of candidates
• Improve the candidate experience to showcase their company culture
• Leverage data and analytics to track key recruitment metrics and make data-driven decisions

Frustrations

• Facing challenges in attracting and retaining millennial and Gen Z talent
• Difficulty in measuring the effectiveness of their recruitment efforts
• Dealing with outdated HR technology and manual processes

Kalibrr Geographic and Demographic Insights

Geographic Insights: Kalibrr's primary market is the Philippines, followed by Indonesia. They also have a significant presence in Singapore, Malaysia, and Vietnam.

Demographic Insights: Kalibrr's target users are predominantly 25-34 years old, with a slightly higher representation of males. This aligns with HR professionals and hiring managers in growing companies.

Kalibrr Socio-economic Profile

Household and Income Insights: Kalibrr users typically belong to households of 2-4 people with predominantly medium income levels, reflecting the economic demographics of their target market.

Educational and Employment Insights: Kalibrr's target users are mainly employed full-time, with a high proportion having university or college degrees, reflecting the educational requirements in HR and recruitment.

Kalibrr Behavioral Insights

Interest-Based Insights: Kalibrr users are interested in business news, technology, HR management, digital marketing, finance, entrepreneurship, and startups.

Technology and Social Media Usage: Kalibrr users prefer desktop devices, followed by Android and iOS. They actively use LinkedIn, Facebook, and Instagram.

Kalibrr Top Competitors