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Lens Target Audience

Lens targets two primary audiences: individuals and enterprises. Individuals, particularly developers and DevOps engineers, are drawn to Lens's user-friendly interface for managing Kubernetes clusters. Enterprises benefit from Lens's advanced features like teamwork collaboration, security reporting, and hardened security for enhanced productivity and compliance.

User Segments

Lens Geographic Distribution

Lens's primary market is the US with 40% of users, followed by India (15%). The platform has a global presence, with significant user bases in China, the UK, and Germany.

Top Countries

United States flag

United States

40%
India flag

India

15%
China flag

China

10%
United Kingdom flag

United Kingdom

8%
Germany flag

Germany

7%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Lens's target users typically fall within the middle-income bracket and have an average household size of 2-4 people, indicating a focus on young professionals and families.

Employment Status

Income Distribution

Education Level

Lens Behavior Analysis

Behavior Profile

Device Breakdown

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