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J.Hilburn is a company that offers custom-made men's clothing, providing a personalized experience with personal stylists who guide customers through measurements, fabric selection, and design customization. They offer a wide range of apparel from suits and shirts to casual wear and denim, focusing on high-quality materials and personalized fit. J.Hilburn operates on a direct-to-consumer model, emphasizing convenience and personalized service.
Company : J.Hilburn
Industry : FashionMenswearCustom Clothing
J.Hilburn Key Value propositions
J.Hilburn Latest news
J.Hilburn Custom-Made Men's Clothing
J.Hilburn is the only men's custom clothing brand offering a full-service personalized, custom-made shopping experience across a man's wardrobe in custom ...
Confidential Effective 2/1/2024
Feb 1, 2024 ... Bonus for New Stylist Mentor = New ... If you are not the intended recipient of this document, please notify Joshua Moore at Joshua.Moore@jhilburn ...
Our Locations | J.Hilburn
New York City Showroom. Work one on one with your Personal Stylist in the heart of NYC's garment district. Get fitted, browse our luxe fabric selections, and ...
J.Hilburn | LinkedIn
Nov 10, 2012 ... https://blog.jhilburn.com · 39 1 Comment · Like Comment Share ... View all updates, news, and articles. Join now. Similar pages. The Apparel Group ...
J.Hilburn SWOT Analysis
Strengths
Personalized shopping experience.High-quality, custom-made garments.Direct-to-consumer model with personal stylists.
Weaknesses
Higher price point compared to off-the-rack options.Reliance on personal stylists may limit scalability.Potential challenges in brand awareness and reaching a wider audience.
Opportunities
Expand into new product categories, such as accessories or footwear.Leverage technology to enhance virtual styling and customization options.Target new customer segments, like younger professionals or those seeking special occasion attire.
Threats
Competition from established menswear brands offering made-to-measure options.Economic downturns impacting consumer spending on discretionary items.Changing consumer preferences towards fast fashion or sustainable clothing options.
Top Marketing Strategies for J.Hilburn
J.Hilburn User Persona
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GOALS
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J.Hilburn Geographic and Demographic Insights
Geographic Insights: J.Hilburn's primary market is the US, followed by Canada. The brand also sees significant interest from English-speaking countries like the UK and Australia.
United States
60%
Canada
15%
United Kingdom
10%
Australia
7.5%
Germany
7.5%
Demographic Insights: J.Hilburn's target audience predominantly consists of males aged 35-54, reflecting their career stage and interest in investing in quality menswear.
J.Hilburn Socio-economic Profile
Household and Income Insights: J.Hilburn customers typically have higher incomes, allowing them to afford premium custom clothing. They often belong to households of 2-4 individuals.
Educational and Employment Insights: J.Hilburn's customer base is highly educated and employed full-time, with a significant portion holding university or postgraduate degrees.
J.Hilburn Behavioral Insights
Interest-Based Insights: The target audience enjoys luxury experiences like travel and fine dining, showing an affinity for high-quality products and services.
Technology and Social Media Usage: Customers prefer LinkedIn, YouTube, and Instagram, aligning with their professional interests and engagement with visual platforms.
J.Hilburn Top Competitors
Competitor | Estimated market share | Top domains |
---|---|---|
Indochino | 35.2% | Custom Suits, Menswear, Online Retail |
Suitsupply | 28.6% | Suits, Menswear, Retail |
Black Lapel | 16.2% | Custom Suits, Menswear, Made-to-Measure |