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Executive Summary
Just Connecting is a training and consultancy firm specializing in LinkedIn and social selling strategies. They offer training programs and advisory services to help B2B businesses leverage LinkedIn for sales, marketing, and recruitment purposes. Their goal is to empower sales professionals to generate leads, build relationships, and ultimately drive sales growth using LinkedIn.
Industries
Major Markets
Netherlands
Germany
United KingdomKey Competitors
Just Connecting Top Products
Brand Positioning
Customer Sentiments
Just Connecting Key Value Propositions
Just Connecting SWOT Analysis
Strengths
Specialized expertise in LinkedIn and social selling.
Customized training programs tailored to client needs.
Strong focus on B2B sales and marketing.
Weaknesses
Limited geographical reach primarily focused on the Netherlands and Europe.
Dependence on LinkedIn's platform and algorithm changes.
Potential difficulty in scaling services to a global market.
Opportunities
Expanding services to new geographical markets with high LinkedIn usage.
Developing online courses and resources to complement in-person training.
Partnering with complementary businesses in the sales and marketing industry.
Threats
Competition from other social selling training providers.
Changes in LinkedIn's algorithm or features that could impact effectiveness.
Economic downturn affecting corporate training budgets.
Just Connecting operates in the professional training and development industry. They specifically specialize in LinkedIn training and social selling, which falls under the broader domain of digital marketing and sales. Their expertise lies in helping businesses leverage LinkedIn's capabilities to achieve their sales, marketing, and recruitment objectives.
Market Growth Stage
Pace of Market Growth
Just Connecting Target Audience
Geographic Insights
Just Connecting's primary market is the Netherlands, followed by Germany and the UK. Their focus on European markets is evident in their market share distribution.
Top Countries
Netherlands
60.2% market share
Germany
15.3% market share
United Kingdom
10.2% market share
France
7.1% market share
Belgium
7.1% market share
Just Connecting Audience Segments
The target audience for Just Connecting is businesses operating in the B2B sector. They specifically focus on sales and marketing teams within these businesses. The company aims to equip these teams with the skills and knowledge to utilize LinkedIn effectively for lead generation and relationship building.
Social Media Usage Across Segments
Data shown in percentage (%) of usage across platforms
Recommended Marketing Strategiesfor Just Connecting
Personalized User Onboarding
This strategy involves creating a customized onboarding experience for each new client, guiding them through the platform and its features in a way that addresses their specific needs and goals. This will help clients feel more engaged, confident, and likely to continue using the platform.
Learn moreContent-Specific Call-to-Action Optimization
This strategy involves tailoring the call-to-action on each piece of content to align with the specific benefits and value proposition of that particular content. This will increase the likelihood of conversions by ensuring that users are always prompted to take the next logical step.
Learn moreIncentivized Onboarding Enhancement
This strategy involves offering incentives to clients who complete key onboarding steps, such as watching a tutorial video or completing a quiz. This will encourage clients to actively engage with the onboarding process, leading to a better understanding of the platform and increased usage.
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