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Major Markets
Netherlands
Belgium
GermanyJust Connecting Top Products
Brand Positioning
Just Connecting is the B2B expert in LinkedIn and Social Selling training and consultancy, empowering organizations and professionals to maximize digital presence and drive revenue. They offer pragmatic, customized solutions, emphasizing independence and measurable outcomes.
Customer Sentiments
Customer sentiment appears positive, as evidenced by testimonials from reputable companies like ING Netherlands, indicating satisfaction with increased sales efficiency and digital proficiency. Their long-standing operation and stated client base of over 400 companies and 10,000 professionals suggest a strong track record and positive reception.
Just Connecting Key Value Propositions
Just Connecting's key value proposition is empowering B2B organizations and professionals to significantly enhance lead generation, appointments, and revenue through expert, customized LinkedIn and Social Selling strategies. They achieve this by offering pragmatic training and strategic advice tailored to client needs, ensuring practical application and measurable results.
Just Connecting SWOT Analysis
Strengths
Specialized in LinkedIn and Social Selling.
Long-standing experience since 2009.
Offers customized in-company training.
Weaknesses
Lack of explicit pricing information online.
May be perceived as highly niche-focused.
Reliance on B2B sector primarily.
Opportunities
Growing demand for digital sales skills.
Expand international training offerings.
Partnerships with LinkedIn or sales tech companies.
Threats
Competition from broader training firms.
Rapid changes in social media algorithms.
Economic downturns impacting training budgets.
Market Growth Stage
Pace of Market Growth
Just Connecting Target Audience
Geographic Insights
Primarily focused on the Netherlands, with growing reach into neighboring European countries and some international presence, offering services in Dutch and English.
Top Countries
Netherlands
80% market share
Belgium
10% market share
Germany
3% market share
United Kingdom
2% market share
United States
1% market share
Just Connecting Audience Segments
Commercial Directors/Sales Managers
30-55 years
Male • Female
Netherlands • Europe • North America
HR/Recruitment Managers
28-50 years
Male • Female
Netherlands • Europe • Global Cities
Marketing Managers
25-45 years
Male • Female
Netherlands • Europe • North America
Business Owners/Consultants
35-65 years
Male • Female
Netherlands • Global
Outplacement/Mobility Professionals
40-60 years
Male • Female
Netherlands • Europe
Social Media Usage Across Segments
Data shown in percentage (%) of usage across platforms
Recommended Marketing Strategiesfor Just Connecting
Personalized User Onboarding
Tailor the onboarding experience to the specific needs and roles of Just Connecting's B2B clients, such as sales teams, marketing departments, or HR/recruitment teams. This will improve user engagement and ensure that clients quickly grasp the value of Social Selling and LinkedIn™ strategies.
Learn moreProduct Benefit Reinforcement in Onboarding
During the initial onboarding process, consistently highlight the key benefits of Just Connecting's training and consultancy services, such as increased leads, appointments, and revenue. This will ensure users understand the value proposition immediately, increasing adoption and long-term engagement.
Learn morePost-Purchase Feedback Collection
Implement a system to gather feedback from clients after they've completed a training session or consultancy project. This feedback can be used to improve services, identify areas for optimization, and generate testimonials to further enhance credibility and attract new clients.
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