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Executive Summary

Industries

Professional TrainingConsultingSocial Selling

Major Markets

Netherlands flagNetherlands
Belgium flagBelgium
Germany flagGermany

Just Connecting Top Products

LinkedIn Sales Navigator Training
LinkedIn Strategy Advice
LinkedIn Outplacement Training

Brand Positioning

Just Connecting is the B2B expert in LinkedIn and Social Selling training and consultancy, empowering organizations and professionals to maximize digital presence and drive revenue. They offer pragmatic, customized solutions, emphasizing independence and measurable outcomes.

Customer Sentiments

Customer sentiment appears positive, as evidenced by testimonials from reputable companies like ING Netherlands, indicating satisfaction with increased sales efficiency and digital proficiency. Their long-standing operation and stated client base of over 400 companies and 10,000 professionals suggest a strong track record and positive reception.

Just Connecting Key Value Propositions

Just Connecting's key value proposition is empowering B2B organizations and professionals to significantly enhance lead generation, appointments, and revenue through expert, customized LinkedIn and Social Selling strategies. They achieve this by offering pragmatic training and strategic advice tailored to client needs, ensuring practical application and measurable results.

LinkedIn Training
Social Selling Strategy
Customized Programs
B2B Sales Growth

Just Connecting SWOT Analysis

Strengths

Specialized in LinkedIn and Social Selling.

Long-standing experience since 2009.

Offers customized in-company training.

Weaknesses

Lack of explicit pricing information online.

May be perceived as highly niche-focused.

Reliance on B2B sector primarily.

Opportunities

Growing demand for digital sales skills.

Expand international training offerings.

Partnerships with LinkedIn or sales tech companies.

Threats

Competition from broader training firms.

Rapid changes in social media algorithms.

Economic downturns impacting training budgets.

Market Growth Stage

Low
Medium
High

Pace of Market Growth

Accelerating
Deaccelerating

Just Connecting Target Audience

View Details

Geographic Insights

Primarily focused on the Netherlands, with growing reach into neighboring European countries and some international presence, offering services in Dutch and English.

Top Countries

Netherlands flag

Netherlands

80% market share

Belgium flag

Belgium

10% market share

Germany flag

Germany

3% market share

United Kingdom flag

United Kingdom

2% market share

United States flag

United States

1% market share

Just Connecting Audience Segments

Commercial Directors/Sales Managers

30-55 years

Male • Female

Netherlands • Europe • North America

HR/Recruitment Managers

28-50 years

Male • Female

Netherlands • Europe • Global Cities

Marketing Managers

25-45 years

Male • Female

Netherlands • Europe • North America

Business Owners/Consultants

35-65 years

Male • Female

Netherlands • Global

Outplacement/Mobility Professionals

40-60 years

Male • Female

Netherlands • Europe

Social Media Usage Across Segments

Data shown in percentage (%) of usage across platforms

Recommended Marketing Strategiesfor Just Connecting

Personalized User Onboarding

Tailor the onboarding experience to the specific needs and roles of Just Connecting's B2B clients, such as sales teams, marketing departments, or HR/recruitment teams. This will improve user engagement and ensure that clients quickly grasp the value of Social Selling and LinkedIn™ strategies.

Learn more

Product Benefit Reinforcement in Onboarding

During the initial onboarding process, consistently highlight the key benefits of Just Connecting's training and consultancy services, such as increased leads, appointments, and revenue. This will ensure users understand the value proposition immediately, increasing adoption and long-term engagement.

Learn more

Post-Purchase Feedback Collection

Implement a system to gather feedback from clients after they've completed a training session or consultancy project. This feedback can be used to improve services, identify areas for optimization, and generate testimonials to further enhance credibility and attract new clients.

Learn more

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