Just Connecting : Market and Competitor Analysis

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Just Connecting is a training and consultancy firm specializing in LinkedIn and social selling strategies. They offer training programs and advisory services to help B2B businesses leverage LinkedIn for sales, marketing, and recruitment purposes. Their goal is to empower sales professionals to generate leads, build relationships, and ultimately drive sales growth using LinkedIn.

Company : Just Connecting

Industry : Professional TrainingSocial SellingLinkedIn Training

Major Markets

Netherlands

Germany

United Kingdom

Key Competitors

Social Selling Lab

LinkedIn Experts

Sales Hacker

Just Connecting Key Value propositions

LinkedIn Lead Generation

Social Selling Training

B2B Sales Growth

LinkedIn Profile Optimization

Just Connecting Latest news

Open Letter to the commercial director - Justconnecting

Oct 14, 2019 ... You are an active networker, show your face regularly at the big-boys-networks (Rotary and LIONS Club) and are also appreciated there because of ...

Join the TRIBE and exclusive LinkedIn and Social Selling Membership

keeping up with all the new features and rapid changes that LinkedIn™️ offers ... top of announcements or topics of interest ... Well, with Just Connecting, which I' ...

Sales Navigator - Justconnecting

Strategical Saved Searches to stay on top of the news in an efficient way; Various social selling tactics to get in touch with prospects and to work towards ...

Workplace apps are no longer launching. - Receiver for Windows 4 ...

Oct 14, 2021 ... Step 1) Follow this guide https ... Important note for step 1... make sure after ... You should consider releasing a new version of the Workspace ...

Just Connecting SWOT Analysis

Strengths

Specialized expertise in LinkedIn and social selling.Customized training programs tailored to client needs.Strong focus on B2B sales and marketing.

Weaknesses

Limited geographical reach primarily focused on the Netherlands and Europe.Dependence on LinkedIn's platform and algorithm changes.Potential difficulty in scaling services to a global market.

Opportunities

Expanding services to new geographical markets with high LinkedIn usage.Developing online courses and resources to complement in-person training.Partnering with complementary businesses in the sales and marketing industry.

Threats

Competition from other social selling training providers.Changes in LinkedIn's algorithm or features that could impact effectiveness.Economic downturn affecting corporate training budgets.

Top Marketing Strategies for Just Connecting

Personalized User Onboarding

This strategy involves creating a customized onboarding experience for each new client, guiding them through the platform and its features in a way that addresses their specific needs and goals. This will help clients feel more engaged, confident, and likely to continue using the platform.

Content-Specific Call-to-Action Optimization

This strategy involves tailoring the call-to-action on each piece of content to align with the specific benefits and value proposition of that particular content. This will increase the likelihood of conversions by ensuring that users are always prompted to take the next logical step.

Incentivized Onboarding Enhancement

This strategy involves offering incentives to clients who complete key onboarding steps, such as watching a tutorial video or completing a quiz. This will encourage clients to actively engage with the onboarding process, leading to a better understanding of the platform and increased usage.

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Just Connecting User Persona

Name:

Mark van der Linden

Age :

35

Gender :

Male

Occupation :

Sales Manager

Industry :

Software as a Service (SaaS)

Education :

MBA, Marketing

Preferred platforms

GOALS

Increase sales leads from LinkedIn by 20% within the next quarter by implementing advanced prospecting techniques taught by Just Connecting
Enhance the company's LinkedIn presence and brand visibility to attract high-value prospects and establish thought leadership in the SaaS industry through engaging content strategies
Improve team's social selling skills to nurture relationships with potential clients online and drive conversions effectively using LinkedIn's messaging and communication tools

Frustrations

Struggling to generate qualified leads on LinkedIn due to a lack of understanding of effective prospecting techniques and limited reach
Facing challenges in creating compelling content that resonates with the target audience and drives engagement on LinkedIn
Finding it difficult to track the ROI of social selling efforts and measure the effectiveness of LinkedIn campaigns

Name:

Sophie Janssen

Age :

28

Gender :

Female

Occupation :

Marketing Specialist

Industry :

Information Technology (IT) Consulting

Education :

Bachelor's degree, Digital Marketing

Preferred platforms

GOALS

Develop a comprehensive understanding of LinkedIn marketing strategies to enhance brand awareness, generate leads, and drive website traffic for the IT consulting firm
Master the art of creating engaging content tailored for LinkedIn to attract and nurture potential clients within the IT industry, showcasing the firm's expertise and success stories
Build a strong professional network on LinkedIn by connecting with key decision-makers in IT departments of target companies, positioning herself as a valuable resource

Frustrations

Feeling overwhelmed by the constantly evolving LinkedIn algorithm and struggling to optimize content for maximum reach and engagement
Lacking the time and resources to consistently create high-quality content that resonates with the target audience on LinkedIn
Finding it challenging to measure the effectiveness of LinkedIn marketing efforts and demonstrate the ROI of social media activities to the management

Name:

Tom de Boer

Age :

42

Gender :

Male

Occupation :

Business Development Director

Industry :

Financial Services

Education :

Master's degree, Business Administration

Preferred platforms

GOALS

Gain a strategic understanding of how to leverage LinkedIn for business development in the financial services industry to expand the company's client base and build strategic partnerships
Empower his team with the skills and knowledge to effectively use LinkedIn Sales Navigator for lead generation, identifying and targeting high-net-worth individuals and corporate clients
Establish himself as a thought leader in the financial services industry by sharing valuable insights and thought-provoking content on LinkedIn, enhancing his personal brand and attracting potential clients

Frustrations

Experiencing difficulty in cutting through the noise on LinkedIn and reaching the right decision-makers in the financial services industry
Finding it time-consuming to stay up-to-date with the latest LinkedIn features and algorithm changes, impacting the effectiveness of their outreach efforts
Struggling to measure the impact of LinkedIn on business development goals and demonstrate the value of social selling to the executive team

Just Connecting Geographic and Demographic Insights

Geographic Insights: Just Connecting's primary market is the Netherlands, followed by Germany and the UK. Their focus on European markets is evident in their market share distribution.

Top Countries

Netherlands
60.2%
Germany
15.3%
United Kingdom
10.2%
France
7.1%
Belgium
7.1%

Demographic Insights: The target audience for Just Connecting leans towards males aged between 25-44. This demographic aligns with professionals in sales and marketing roles.

Age Distribution

Gender Distribution

Just Connecting Socio-economic Profile

Household and Income Insights: The target audience typically falls within the middle-income bracket and lives in households of 3-4 individuals, reflecting a focus on established professionals.

Educational and Employment Insights: Just Connecting mainly targets users who are employed full-time and possess a university or college degree, highlighting their focus on educated professionals.

Households Size

Income Distribution

Education Level

Employment Status

Just Connecting Behavioral Insights

Interest-Based Insights: Users are interested in business news, technology, marketing and sales, networking, leadership development, reflecting their professional goals and industry trends.

Technology and Social Media Usage: Users prefer LinkedIn significantly, followed by YouTube, Twitter, and Facebook, reflecting their reliance on professional networking. Desktop usage is dominant.

Interests

business newstechnologymarketing trendssales strategiesprofessional networkingleadership developmentindustry events

Device Breakdown

Social Media Usage

Just Connecting Top Competitors

Competitor	Estimated market share	Top domains
Social Selling Lab	35.2%	Social Selling, LinkedIn Training, Sales Training
LinkedIn Experts	30.5%	LinkedIn Marketing, Lead Generation, B2B Marketing
Sales Hacker	25.2%	Sales Strategies, Sales Enablement, Sales Management

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