Top Marketing Strategies for Jana Group

Jana Group User Persona

Name:

Ahmed Khalil

Age :

42

Gender :

Male

Occupation :

Project Director

Industry :

Oil & Gas

Education :

Master of Science, Civil Engineering

Preferred platforms

GOALS

• Secure a reliable EPC partner for a complex oil pipeline construction project within budget and on schedule
• Implement innovative, sustainable solutions to minimize the environmental impact of the project
• Ensure seamless coordination and communication between multiple stakeholders involved in the project, including government agencies, local communities, and subcontractors

Frustrations

• Dealing with bureaucratic delays in obtaining permits and approvals
• Managing cost overruns due to unforeseen circumstances and volatile material prices
• Ensuring the availability of skilled labor and resources in a challenging operating environment

Name:

Fatima Al-Sadiq

Age :

35

Gender :

Female

Occupation :

Senior Procurement Manager

Industry :

Construction

Education :

Bachelor of Science, Supply Chain Management

Preferred platforms

GOALS

• Source high-quality materials and equipment at competitive prices to maintain project profitability
• Optimize the procurement process to reduce lead times and minimize delays in the construction schedule
• Ensure compliance with ethical sourcing practices and local content regulations

Frustrations

• Facing difficulties in finding reliable suppliers who can meet project specifications and deadlines
• Dealing with price fluctuations and supply chain disruptions that impact project budgets
• Managing complex import and customs procedures for procuring materials from international markets

Name:

David Miller

Age :

50

Gender :

Male

Occupation :

Government Procurement Officer

Industry :

Government & Defense

Education :

Master of Public Administration

Preferred platforms

GOALS

• Award contracts to reputable and experienced EPC companies with a proven track record in delivering large-scale infrastructure projects
• Ensure transparency and accountability in the procurement process to maintain public trust
• Optimize taxpayer funds by securing competitive bids and ensuring cost-effective project execution

Frustrations

• Navigating complex bureaucratic procedures and regulations for government procurement
• Balancing political considerations with the need for fair and transparent bidding processes
• Dealing with limited budgets and competing priorities in allocating resources for infrastructure projects

Jana Group Geographic and Demographic Insights

Geographic Insights: Jana Group's primary market is Iraq (40%) followed by the United States (30%). The remaining 30% is distributed among other Middle Eastern countries like Saudi Arabia, UAE, and Kuwait.

Demographic Insights: Jana Group's target audience is primarily male (70%) and aged between 35-54, reflecting the demographics of decision-making roles in their target industries.

Jana Group Socio-economic Profile

Household and Income Insights: Jana Group's services cater to a diverse household size, with a larger percentage (40%) from 3-4 member households. Their client base largely comprises individuals with medium to high income levels.

Educational and Employment Insights: Jana Group's target audience primarily consists of highly educated professionals in full-time employment, with a majority holding postgraduate or university degrees.

Jana Group Behavioral Insights

Interest-Based Insights: Target users show keen interest in business development within construction and oil & gas, closely following industry trends, renewable energy, and geopolitics.

Technology and Social Media Usage: Users prefer LinkedIn and Twitter for professional networking. They primarily use desktops, indicating their reliance on these devices for work-related activities.

Jana Group Top Competitors