Find stats on top websites
Industry Landscape
The Product Analytics and Customer Success software industry, particularly within B2B SaaS, is experiencing robust growth. Driven by the increasing need for data-driven decision-making, churn prevention, and personalized customer experiences, companies are investing in solutions that provide deep insights into user behavior and customer health. Integration with CRMs is a key differentiator, creating a unified view of the customer journey.
Total Assets Under Management (AUM)
B2B SaaS Market Size in United States
~Approx. 195 billion USD in 2023
(13.6% CAGR)
- Cloud adoption and digital transformation are key drivers.
- Emphasis on specialized solutions for specific niches.
- Continued investment in AI and automation within SaaS.
Total Addressable Market
1.3 trillion USD
Market Growth Stage
Pace of Market Growth
Emerging Technologies
AI-Powered Predictive Analytics
Utilizing machine learning to forecast customer behavior, identify churn risks, and pinpoint upsell opportunities before they materialize.
Generative AI for Insights
Employing large language models to generate natural language summaries of complex data, creating actionable insights and automating report generation for customer success and product teams.
Composable Analytics Platforms
Moving towards modular data and analytics architectures that allow businesses to easily integrate best-of-breed tools and custom components, providing greater flexibility and avoiding vendor lock-in.
Impactful Policy Frameworks
California Privacy Rights Act (CPRA) 2023
Building upon the CCPA, CPRA further strengthens data privacy rights for California residents, including rights to correct inaccurate personal information and limit the use and disclosure of sensitive personal information.
This necessitates June and its B2B SaaS customers to ensure robust data governance, consent management, and data access/deletion mechanisms, potentially increasing compliance costs and data handling complexity.
Children's Online Privacy Protection Act (COPPA) Enforcement (Ongoing)
COPPA requires online services and websites targeting children under 13 to obtain verifiable parental consent before collecting personal information, or if they have actual knowledge that they are collecting information from children.
While June primarily targets B2B SaaS, if their customers' end-users include children, this policy could impact data collection practices and necessitate age-gating mechanisms or parental consent workflows within the product analytics scope.
General Data Protection Regulation (GDPR) Enforcement (Ongoing)
The GDPR (2018) is a comprehensive data protection law governing the collection, use, and processing of personal data of individuals within the European Union and European Economic Area.
For June and its customers, GDPR imposes strict requirements on data processing, data security, international data transfers, and individual rights (e.g., right to be forgotten), affecting how product usage data is collected, stored, and analyzed, especially for users in the EU.
Transform Your Ideas into Action in Minutes with WaxWing
Sign up now and unleash the power of AI for your business growth
