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Industry Landscape
The HR Technology industry, especially in global talent acquisition and EOR services, is experiencing rapid growth. Driven by the demand for remote work and access to diverse talent pools, AI-driven solutions are becoming central for efficient recruitment, compliance, and workforce management across borders. Competition is high, with a strong focus on cost optimization and seamless integration.
Total Assets Under Management (AUM)
Global HR Software Market Size in United States
~Approximately $25.2 billion (as of 2023 for the US market segment)
(10-12% CAGR)
- Cloud-based solutions drive growth.
- Increased adoption of AI and automation.
- Demand for integrated HR platforms.
Total Addressable Market
Approximately $30 billion
Market Growth Stage
Pace of Market Growth
Emerging Technologies
Generative AI in HR
Generative AI will automate and personalize entire HR workflows from talent sourcing and candidate screening to onboarding and performance feedback, moving beyond current AI applications.
Blockchain for Global Payroll & Compliance
Blockchain technology will revolutionize global payroll and compliance by creating immutable, transparent records of employment contracts, payments, and tax obligations, significantly reducing fraud and disputes.
Hyper-personalization in Workforce Management
Advanced AI and data analytics will enable highly personalized employee experiences, offering tailored learning paths, benefits, and support based on individual needs and performance data.
Impactful Policy Frameworks
California Privacy Rights Act (CPRA) 2023
The CPRA, effective January 1, 2023, expanded upon the California Consumer Privacy Act (CCPA) by granting consumers more rights regarding their personal information and establishing the California Privacy Protection Agency (CPPA) to enforce these rights, including employee data.
Brix must ensure its data handling practices for all US-based employees and candidates, especially in California, fully comply with stricter data privacy regulations, affecting data collection, storage, and processing.
New York State Pass-Through Entity Tax (PTET) Expansion 2023
New York's 2023 budget expanded the Pass-Through Entity Tax (PTET) to allow more eligible S corporations and partnerships to elect into the tax, offering a workaround for the federal SALT cap.
For Brix's clients and contractors operating as pass-through entities in New York, this policy could impact their tax liabilities and reporting, requiring Brix to provide relevant payroll and income documentation to support compliance.
Proposed Federal AI Bill of Rights 2022
While not a law, the White House's 'Blueprint for an AI Bill of Rights' (2022) outlines five principles for responsible AI development and deployment, emphasizing safety, algorithmic discrimination protections, data privacy, notice and explanation, and human alternatives.
This blueprint sets a precedent for future federal AI regulations, urging Brix to proactively integrate ethical AI practices and transparency in its AI-driven recruitment and management tools to mitigate potential legal risks and build trust.
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