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Brix Target Audience

User Segments

Age: 42

Gender: Female

Occupation: VP of Human Resources

Education: Master's Degree, Human Resources Management

Age: 38

Gender: Male

Occupation: CTO & Co-founder

Education: Master's Degree, Computer Science

Age: 48

Gender: Female

Occupation: Director of Talent Acquisition

Education: Bachelor's Degree, Business Administration

Sarah Chen

Sarah Chen

Age: 42
Gender: Female
Occupation: VP of Human Resources
Education: Master's Degree, Human Resources Management
Industry: Software Development
Channels: LinkedInYouTubeX

Goals

  • Streamline global hiring processes to quickly scale engineering teams
  • Optimize talent acquisition costs while maintaining high quality
  • Ensure full compliance with international labor laws and regulations.

Pain Points

  • Difficulty finding specialized tech talent in competitive local markets
  • High costs associated with traditional international recruitment agencies
  • Administrative burden and legal complexities of global payroll and compliance.

Brix Geographic Distribution

Focus on global talent, with key markets in North America and Western Europe, facilitating hiring in over 120 countries for diverse talent acquisition.

Top Countries

United States flag

United States

30.5%
United Kingdom flag

United Kingdom

15.2%
Canada flag

Canada

9.8%
Germany flag

Germany

7.1%
Australia flag

Australia

5.9%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Users primarily come from 2-4 person households with high income levels, indicating executive or senior management roles.

Employment Status

Income Distribution

Education Level

Brix Behavior Analysis

Behavior Profile

LinkedIn
AI-Driven
Remote Work
Research-Oriented
Technology
Decision-Makers
YouTube
Twitter
Efficiency
Problem-Solving
Innovation
Proactive
Data Privacy
AI Ethics
Leadership Development
HRIS Integration
Goal-Oriented
Seeking Solutions
Risk Mitigation
Agile

Device Breakdown

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