The target audience for Jeffcom 911 is multifaceted, primarily encompassing all residents, businesses, and visitors within Jefferson County, Colorado. This includes anyone who might experience an emergency situation (medical, fire, crime, hazardous material incident, etc.) and require immediate assistance by dialing 911. Beyond the general public, their target audience extends to the emergency service providers themselves, such as local police departments (e.g., Arvada Police, Lakewood Police, Jefferson County Sheriff), fire departments (e.g., West Metro Fire Rescue, Arvada Fire Protection District), and EMS agencies operating within Jefferson County. They serve as the central hub for dispatching these agencies and ensuring coordinated responses. Additionally, community organizations, schools, and businesses within the county are also indirect audiences, as they benefit from and sometimes participate in public safety initiatives and awareness campaigns facilitated by Jeffcom 911. The overarching goal is to ensure that everyone within their jurisdiction knows how and when to use 911 and receives the most effective emergency response possible.