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Jacquard Products is a leading manufacturer and supplier of specialty art and craft supplies, primarily focused on textile arts and various surface applications. The company offers an extensive range of dyes, paints, mediums, and tools designed for fabric dyeing (e.g., tie-dye, batik), screen printing, fabric painting, and other creative endeavors. Beyond textiles, their product line extends to materials for jewelry making (e.g., Pearl Ex pigments for resin), sculpture, and general craft applications. Jacquard distinguishes itself through a commitment to quality, innovation, and providing a comprehensive selection of professional-grade products that cater to both hobbyists and professional artists. The business operates by manufacturing its own proprietary formulations and distributing them through various channels, likely including wholesale to art supply retailers, direct-to-consumer sales via their website, and potentially through educational and industrial suppliers. Their long-standing presence in the market and diverse product offerings suggest a strong brand reputation and a deep understanding of the needs of the creative community.

Major Markets

United States flagUnited States
Canada flagCanada
United Kingdom flagUnited Kingdom

Select a competitor

Dharma Trading Co.

PRO Chemical & Dye

Rit Dye

Top Marketing Channels

Dharma Trading Co.

  • Content Marketing
  • Examples: Blog posts on dyeing techniques, 'how-to' guides for fabric art, project ideas for crafters
  • Campaigns: Dyeing for Beginners Series, Seasonal Project Inspiration, Expert Tips for Fabric Artists
  • Email Marketing
  • Examples: Weekly newsletters with new products, exclusive discounts for subscribers, workshop announcements
  • Campaigns: New Arrivals & Weekly Deals, Subscriber-Only Savings, Crafting Community Updates
  • Social Media Marketing
  • Examples: Instagram tutorials for tie-dye, Facebook groups for textile artists, Pinterest boards for inspiration
  • Campaigns: Dharma Dye Challenge, Fabric Art Showcase, DIY Textile Projects

Top Sales Channels

  • E-commerce Website
  • Online product catalog, shopping cart, customer reviews
  • Holiday Sale, Bulk Order Discounts, New Product Launch Promotions
  • Wholesale Program
  • B2B pricing for art supply stores, educational institution discounts, bulk order fulfillment
  • Retailer Partnership Program, Educator Supply Discounts, Studio Starter Kits
  • Catalog Sales
  • Print catalog mailings, online PDF catalog, phone orders
  • Annual Print Catalog Release, Special Mail-Order Offers, Customer Service Support Hotline

Jacquard Products SWOT Analysis

Strengths

Extensive product selection

strong reputation in the textile art community

detailed educational resources.

Weaknesses

Website interface may appear dated

potentially overwhelming product choices for new users

limited in-person presence.

Opportunities

Expand video tutorials and online workshops

grow international shipping options

collaborate with popular craft influencers.

Threats

Emergence of new online craft suppliers

shifting trends in textile art

supply chain disruptions affecting specialized chemicals.

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