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Jacquard Products targets a broad audience within the creative and artistic community. This includes individual artists and crafters of all skill levels, from beginners exploring new hobbies to experienced professionals. Specifically, the target audience encompasses textile artists, fabric dyers, screen printers, painters, jewelers, and sculptors, given the range of products offered for various mediums. Art and craft supply stores, both physical and online, are also a key target, as Jacquard likely distributes its products through these channels to reach the end-consumers. Educational institutions (schools, universities, art colleges) and art programs represent another significant segment, as they require bulk supplies for teaching and workshops. Manufacturers of custom textiles, apparel, or art pieces who need specialized dyes, paints, or tools would also be part of the target audience. The brand's comprehensive product line caters to those interested in traditional craft techniques as well as contemporary art forms, indicating a broad appeal across different artistic disciplines and generations. The clear organization by product type and application on the website helps guide these varied audiences to their specific needs.
Age: 22
Gender: Female
Occupation: Student (Part-Time Retail)
Education: Associate Degree, Fine Arts
Age: 19
Gender: Male
Occupation: Student (Full-Time)
Education: High School Diploma
Age: 28
Gender: Female
Occupation: Part-Time Graphic Designer
Education: Bachelor's Degree, Marketing
Jacquard's primary market is North America, with strong presence in the US and Canada. Europe and Australia represent significant secondary markets for their specialized art supplies.
United States
Canada
United Kingdom
Australia
Germany
Primary age group concentration shows strong presence in:
31-35
Most active age range
Users primarily reside in 2 to 4-person households. Income levels are predominantly medium (55%), indicating accessibility to a broad creative base.
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