Find stats on top websites

Jacquard Products Target Audience

Jacquard Products targets a broad audience within the creative and artistic community. This includes individual artists and crafters of all skill levels, from beginners exploring new hobbies to experienced professionals. Specifically, the target audience encompasses textile artists, fabric dyers, screen printers, painters, jewelers, and sculptors, given the range of products offered for various mediums. Art and craft supply stores, both physical and online, are also a key target, as Jacquard likely distributes its products through these channels to reach the end-consumers. Educational institutions (schools, universities, art colleges) and art programs represent another significant segment, as they require bulk supplies for teaching and workshops. Manufacturers of custom textiles, apparel, or art pieces who need specialized dyes, paints, or tools would also be part of the target audience. The brand's comprehensive product line caters to those interested in traditional craft techniques as well as contemporary art forms, indicating a broad appeal across different artistic disciplines and generations. The clear organization by product type and application on the website helps guide these varied audiences to their specific needs.

User Segments

Age: 22

Gender: Female

Occupation: Student (Part-Time Retail)

Education: Associate Degree, Fine Arts

Age: 19

Gender: Male

Occupation: Student (Full-Time)

Education: High School Diploma

Age: 28

Gender: Female

Occupation: Part-Time Graphic Designer

Education: Bachelor's Degree, Marketing

Maya The Maker

Maya The Maker

Age: 22
Gender: Female
Occupation: Student (Part-Time Retail)
Education: Associate Degree, Fine Arts
Industry: Crafting
Channels: InstagramYouTubeTikTok

Goals

  • To create unique, wearable art pieces for personal expression and as gifts
  • To learn advanced tie-dye and fabric painting techniques through online tutorials and workshops
  • To turn her crafting hobby into a small side income by selling handmade items.

Pain Points

  • Difficulty finding clear, step-by-step instructions for complex fabric art projects
  • Limited budget for high-quality supplies, leading to compromises on materials
  • Lack of dedicated workspace, making large-scale projects challenging.

Jacquard Products Geographic Distribution

Jacquard's primary market is North America, with strong presence in the US and Canada. Europe and Australia represent significant secondary markets for their specialized art supplies.

Top Countries

United States flag

United States

65%
Canada flag

Canada

10.5%
United Kingdom flag

United Kingdom

5.8%
Australia flag

Australia

4.2%
Germany flag

Germany

3.5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Users primarily reside in 2 to 4-person households. Income levels are predominantly medium (55%), indicating accessibility to a broad creative base.

Employment Status

Income Distribution

Education Level

Jacquard Products Behavior Analysis

Behavior Profile

Creative Expression
Experimentation
Online Tutorials
DIY
Social Media Engagement
Visual Content Consumption
Craftsmanship
Product Quality Focus
Artistic Techniques
Community Sharing
Learning & Development
Online Shopping
Sustainability Interest
Personal Branding
Educational Workshops
Textile Art Exploration
Customization
Problem-Solving
Inspiration Seeking

Device Breakdown

Transform Your Ideas into Action in Minutes with WaxWing

Sign up now and unleash the power of AI for your business growth