Jacquard Products : Market and Competitor Analysis

Find stats on top websites

impact.com

klinicare.be

Jacquard Products is a leading manufacturer of artist-quality textile, mixed media, and craft products. They offer a wide range of products including dyes, paints, inks, kits, and accessories, focusing on innovation and exceptional value. Jacquard is known for its high-quality products, dedication to customer support, and commitment to fostering creativity.

Company : Jacquard Products

Industry : Arts & CraftsTextile ArtMixed Media

Major Markets

United States

Canada

United Kingdom

Key Competitors

Dharma Trading Co.

Blick Art Materials

Createx Colors

Jacquard Products Key Value propositions

High-Quality Products

Vibrant Colors

Versatility

Ease of Use

Jacquard Products Latest news

Jacquard Products — iDye Poly

... News; Resources Color Reference Guide CPSIA / GCC Fact Sheets FAQ Glossary ... main-header.jpg. Jacquard Products. Welcome to Jacquard! The leading ...

front loading washing machine instructions - Jacquard Products ...

Nov 22, 2019 ... It's the third entry in the instructions after stove top and top loader. I will say this. Complex colors like black grey and brown can give ...

Jacquard Products — Indigo Tie Dye Kit

Indigo dye, which comes from a plant, is one of the oldest dyes used for coloring fabrics and the one still used today to color blue jeans. This natural dye ...

beginner - painting on a silk top & jacket with the dye na flow - help ...

Mar 9, 2024 ... ... Jacquard Textile Colors - https://www.dharmatrading.com/paints/jacquard-textile-colors.html. When painting anything that has layers that you ...

Jacquard Products SWOT Analysis

Strengths

Strong brand reputation for quality and innovation.Diverse product line catering to various skill levels.Dedicated customer support and educational resources.

Weaknesses

Potential price premium compared to some competitors.Reliance on specialty art supply retailers.Susceptibility to fluctuations in raw material costs.

Opportunities

Expand online presence and direct-to-consumer sales.Collaborate with artists and influencers for marketing.Develop sustainable and eco-friendly product lines.

Threats

Competition from established art supply brands.Shifting consumer preferences towards digital art forms.Economic downturn impacting discretionary spending.

Top Marketing Strategies for Jacquard Products

Content Marketing and Community Building

Create engaging content showcasing Jacquard's products and techniques. Build a strong online community by interacting with artists and craft enthusiasts, fostering a sense of belonging and loyalty.

Strategic Partnerships and Collaborations

Partner with influential artists, craft bloggers, and educational institutions to reach new audiences and generate awareness. Collaborate on product development and exclusive content to enhance brand visibility and appeal.

Leveraging Online Marketplaces and Social Media Advertising

Expand reach and sales by optimizing product listings on platforms like Etsy, Amazon Handmade, and eBay. Utilize targeted social media advertising to reach specific demographics and interests within the art and craft community.

Apply these strategies to your business with just one-click at Waxwing.ai

Jacquard Products User Persona

Name:

Emily Adams

Age :

32

Gender :

Female

Occupation :

Graphic Designer

Industry :

Design

Education :

Bachelor's Degree, Fine Arts

Preferred platforms

GOALS

Enhance her design skills by mastering new textile art techniques to incorporate unique, handcrafted elements into her digital work
Establish a successful side hustle selling her own handcrafted clothing and accessories through an online store and craft fairs
Create a dedicated craft room within her apartment, complete with organized storage solutions for all her art supplies and equipment

Frustrations

Finding the time and energy to pursue her creative passions outside of her demanding work schedule
Sourcing high-quality, vibrant, and colorfast dyes that meet her specific project needs
Achieving consistent results with her dyeing techniques, especially when experimenting with new materials and processes

Name:

Michael Chen

Age :

45

Gender :

Male

Occupation :

High School Art Teacher

Industry :

Education

Education :

Master's Degree, Art Education

Preferred platforms

GOALS

Inspire his students to explore textile arts and mixed media, fostering their creativity and technical skills through engaging lesson plans and projects
Secure funding for a dedicated textile arts studio within the school, equipped with professional-grade tools and materials
Stay updated on the latest trends and innovations in textile art, incorporating new techniques and products into his curriculum to provide students with a well-rounded education

Frustrations

Limited budget for art supplies and equipment, making it challenging to provide students with access to high-quality materials
Students' varying skill levels and learning styles, requiring him to adapt his teaching methods and lesson plans to cater to individual needs
The time constraints of fitting comprehensive textile art instruction into an already packed curriculum

Name:

Sophia Rodriguez

Age :

24

Gender :

Female

Occupation :

Freelance Writer and DIY Enthusiast

Industry :

Media

Education :

Bachelor's Degree, Journalism

Preferred platforms

GOALS

Grow her online presence as a creative influencer, sharing inspiring DIY content, tutorials, and project ideas with her followers
Monetize her passion for crafting by collaborating with brands on sponsored content and affiliate marketing opportunities
Develop innovative and sustainable textile dyeing techniques using natural dyes and upcycled materials, promoting eco-conscious crafting practices

Frustrations

Achieving the desired vibrancy and colorfastness with natural dyes, often requiring extensive experimentation and research
Building a large and engaged following on social media platforms saturated with DIY content creators
Balancing her passion for crafting with her freelance writing commitments, managing her time effectively to pursue both endeavors

Jacquard Products Geographic and Demographic Insights

Geographic Insights: The United States is the dominant market, followed by Canada. Other significant markets include the United Kingdom, Australia, and Germany.

Top Countries

United States
60%
Canada
10%
United Kingdom
8%
Australia
7%
Germany
5%

Demographic Insights: The target audience is predominantly female and skews towards the 25-44 age range, reflecting higher engagement with textile art and DIY crafts.

Age Distribution

Gender Distribution

Jacquard Products Socio-economic Profile

Household and Income Insights: The majority of target users fall within the middle-income bracket, with a mix of household sizes suggesting appeal across different life stages.

Educational and Employment Insights: A large portion of target users are employed full-time or are students, with a strong preference for those with university or college-level education.

Households Size

Income Distribution

Education Level

Employment Status

Jacquard Products Behavioral Insights

Interest-Based Insights: Target users show interest in DIY projects, home decor, fashion, and sustainability, aligning with Jacquard's focus on textile art and mixed media.

Technology and Social Media Usage: Users favor visual platforms like Instagram and YouTube, and primarily access content on desktop and mobile devices (Android and iOS).

Interests

DIY ProjectsHome DecorFashionUpcyclingSustainabilityArt ExhibitionsPhotography

Device Breakdown

Social Media Usage

Jacquard Products Top Competitors

Competitor	Estimated market share	Top domains
Dharma Trading Co.	35.2%	Textile Dyes, Art Supplies, Fabric Painting
Blick Art Materials	25.8%	Art Supplies, Fine Arts, Crafts
Createx Colors	19%	Acrylic Paints, Textile Mediums, Airbrushing

impact.com

klinicare.be

[email protected]