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Issues Group Target Audience

User Segments

Age: 28

Gender: Female

Occupation: Software Engineer

Education: Master's Degree, Computer Science

Age: 32

Gender: Male

Occupation: Digital Marketing Manager

Education: Bachelor's Degree, Marketing

Age: 25

Gender: Female

Occupation: Product Manager

Education: Master's Degree, Business Administration

Anya Sharma

Anya Sharma

Age: 28
Gender: Female
Occupation: Software Engineer
Education: Master's Degree, Computer Science
Industry: Technology
Channels: LinkedInYouTubeX

Goals

  • To continuously upskill in emerging technologies and maintain a competitive edge in the fast-paced tech industry
  • To contribute significantly to impactful projects that solve complex problems and drive technological innovation
  • To achieve a leadership position within her organization, mentoring junior developers and shaping product strategy.

Pain Points

  • Lack of clear career progression paths within current roles can lead to stagnation and a feeling of being undervalued
  • Dealing with outdated legacy systems and bureaucratic processes that hinder agile development and efficiency
  • Difficulty in balancing demanding work schedules with personal life and continuous learning commitments.

Issues Group Geographic Distribution

The primary market for Issues Group is North America, particularly the US and UK, indicating a focus on English-speaking regions with developed PR and media industries.

Top Countries

United States flag

United States

45.5%
United Kingdom flag

United Kingdom

15.2%
Canada flag

Canada

8%
Australia flag

Australia

6.5%
Germany flag

Germany

4.8%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Target users typically reside in 2 to 4-person households and are predominantly in the medium to high-income brackets, reflecting their professional roles.

Employment Status

Income Distribution

Education Level

Issues Group Behavior Analysis

Behavior Profile

LinkedIn
Media Monitoring
Reputation Management
Data Analytics
Media Insights
Crisis Communication
Desktop Usage
Professional Networking
Career Development
Industry News
Business Strategy
Technological Innovation
Market Trends
YouTube
Twitter
Market Research
Social Media Management
Public Relations

Device Breakdown

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