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Media Works LTD is an independent media agency based in Baltimore, MD, specializing in creating innovative media strategies for their clients. They offer a full range of services, including research, planning, buying, and analytics, across both digital and offline channels. They pride themselves on their client service, community involvement, and delivering measurable results.
Company : Media Works LTD
Industry : MediaAdvertisingMarketing
Media Works LTD Key Value propositions
Media Works LTD Latest news
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Media Works, Ltd. | LinkedIn
Website: http://www.medialtd.com. External link for Media Works, Ltd. ; Industry: Advertising Services ; Company size: 11-50 employees ; Headquarters: Baltimore, ...
An Uncertain End to 2024 and How to Re-Evaluate Your Media ...
May 10, 2024 ... They make changes to targeting options and optimizations without any notice and it is important to pivot away if this has a major impact on your ...
Changjiang Publishing & MediaLtd And Two More Top Dividend ...
Jul 1, 2024 ... Changjiang Publishing & MediaLtd And Two More Top Dividend Stocks. [email protected] ( ...
Media Works LTD SWOT Analysis
Strengths
Strong client service focus.Expertise in both digital and offline media.Data-driven approach to campaigns.
Weaknesses
Limited geographical reach being primarily Baltimore-based.Potential difficulty competing with larger agencies for resources and clients.Dependence on evolving media landscape requiring constant adaptation.
Opportunities
Expand services nationally leveraging remote work capabilities.Develop niche expertise within specific industries.Form strategic partnerships to offer clients more comprehensive solutions.
Threats
Competition from established and emerging media agencies.Rapid technological advancements in media requiring continuous investment.Economic downturns potentially impacting marketing budgets.
Top Marketing Strategies for Media Works LTD
Media Works LTD User Persona
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Media Works LTD Geographic and Demographic Insights
Geographic Insights: Media Works LTD's primary target market is the United States, accounting for a significant majority of their potential customers. They see smaller but notable potential in Canada, the UK, Germany, and Australia.
United States
90%
Canada
3%
United Kingdom
2%
Germany
1.5%
Australia
1%
Demographic Insights: Media Works LTD's target audience is primarily composed of professionals aged 35-54, with a slight skew towards males. This aligns with typical marketing decision-maker demographics.
Media Works LTD Socio-economic Profile
Household and Income Insights: Media Works LTD's target audience typically falls within the medium to high-income brackets and are likely to be part of households with 2-4 members.
Educational and Employment Insights: Media Works LTD primarily targets individuals in full-time employment with a high likelihood of possessing a postgraduate or university degree.
Media Works LTD Behavioral Insights
Interest-Based Insights: The target audience shows strong interest in business and marketing, reflecting their professional roles. They also engage with technology, leadership content, and enjoy travel and fine dining.
Technology and Social Media Usage: They are highly active on LinkedIn and YouTube, indicating a preference for professional content and video platforms. While using various devices, desktop usage dominates.
Media Works LTD Top Competitors
Competitor | Estimated market share | Top domains |
---|---|---|
Planit | 35% | Digital Marketing, Branding, Web Design |
GKV | 25% | Healthcare Marketing, Advertising, Public Relations |
Crosby Marketing Communications | 20% | Marketing, Advertising, Digital Strategy |