Find stats on top websites
Major Markets
United States
United Kingdom
CanadaKey Competitors
Select a competitor
Meltwater
Cision
Brandwatch
Top Marketing Channels
Meltwater
- Content Marketing
- Examples: Blog posts, Whitepapers, Webinars
- Campaigns: Industry Insights Series, ROI of Media Monitoring, Future of PR
- Social Media Marketing
- Examples: LinkedIn, Twitter, Facebook
- Campaigns: Meltwater #SocialListening, Client Success Stories, Event Promotion
- Search Engine Marketing
- Examples: Google Ads, Bing Ads, SEO
- Campaigns: Media Monitoring Solutions, PR Analytics Software, Influencer Marketing Platform Ads
Top Sales Channels
- Direct Sales
- Inside Sales Team, Field Sales Team, Account Management
- Custom Demo Scheduling, Enterprise Solutions Consultation, Renewal Campaigns
- Partnerships
- PR Agencies, Marketing Consultancies, Technology Integrators
- Agency Partner Program, Tech Alliance Initiatives, Joint Solution Webinars
- Inbound Sales
- Website Demo Requests, Contact Us Forms, Free Trial Sign-ups
- Free Trial Follow-up, Lead Nurturing Emails, Request a Quote
Issues Group SWOT Analysis
Strengths
Comprehensive media intelligence platform
Strong global presence
Broad range of features including social listening and PR analytics
Weaknesses
Can be perceived as expensive for smaller businesses
Steep learning curve for some features
Customer support feedback can be mixed
Opportunities
Expansion into emerging markets
Integration with more marketing automation tools
Growing demand for AI-powered insights
Threats
Intense competition from niche players
Data privacy regulations
Rapidly evolving media landscape requires continuous innovation
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