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Iorad is a software company that provides an interactive tutorial creation platform. The platform enables users to capture screen recordings and turn them into step-by-step, interactive tutorials. Iorad's platform is designed to help businesses save time and money on training and support, while also improving learner engagement and knowledge retention.
Company : Iorad
Industry : E-learningSaaSSoftware
Iorad Key Value propositions
Iorad Latest news
Simulate Opening a URL in a New Tab
Welcome to the Click to open in a new tab help article within iorad ... important to note that you may not want to use ... Click Start to open the tutorial.
Iorad: Partner Built Integration
... Iorad users to publish tutorials from Iorad directly into Guru as a new Card ... https://help.getguru.com/s/article/iorad-partner ... ❗Important. A Guru All-in ...
October 2021 News
Oct 27, 2021 ... October 2021 News ... 3-12 Traditional Grading Iorad: https://ior.ad/7O3p ... Some children with disabilities may not have parents who can fulfill ...
October 2021 News - Clarksville
Oct 29, 2021 ... October 2021 News ... 3-12 Traditional Grading Iorad: https://ior.ad/7O3p ... Some children with disabilities may not have parents who can fulfill ...
Iorad SWOT Analysis
Strengths
Easy-to-use platformInteractive tutorial formatIntegrations with popular platforms
Weaknesses
Reliance on screen recordingsLimited customization in free planPotential competition from established players
Opportunities
Expand to mobile learningDevelop AI-powered featuresOffer specialized solutions for specific industries
Threats
Rapid technological advancementsData security and privacy concernsPrice wars with competitors
Top Marketing Strategies for Iorad
In-depth Buyer's Guide Creation
This strategy involves crafting comprehensive guides that address the pain points and needs of Iorad's target audience, showcasing how Iorad solves specific problems. This will attract more qualified leads and increase conversions by providing valuable information and demonstrating Iorad's value proposition.
Iorad User Persona
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Preferred platforms
GOALS
Frustrations
Iorad Geographic and Demographic Insights
Geographic Insights: Iorad's top markets are primarily English-speaking countries, with the US dominating market share followed by India.
Top Countries
United States
45%
India
15%
United Kingdom
10%
Canada
8%
Australia
7%
Demographic Insights: Iorad's user base is primarily 25-44 years old, with a slightly higher representation of males compared to females.
Age Distribution
Gender Distribution
Iorad Socio-economic Profile
Household and Income Insights: Iorad's target users typically fall in the middle-income bracket and have an average household size of 2-4 people.
Educational and Employment Insights: Majority of Iorad users are full-time employees or business owners with University-level education, highlighting their professional needs.
Households Size
Income Distribution
Education Level
Employment Status
Iorad Behavioral Insights
Interest-Based Insights: Iorad users show interest in technology, business, education, design, marketing, productivity tools, and e-learning solutions.
Technology and Social Media Usage: Users prefer Youtube and LinkedIn, reflecting business and learning focus. Desktop usage is highest but mobile presence is significant.
Interests
Device Breakdown
Social Media Usage
Iorad Top Competitors
Competitor | Estimated market share | Top domains |
|---|---|---|
| WalkMe | 35.5% | Digital Adoption Platform, User Guidance, Onboarding |
| Whatfix | 25.7% | Digital Adoption, User Experience, Product Adoption |
| Appcues | 18.8% | User Onboarding, Product Adoption, In-App Guidance |
