Top Marketing Strategies for Hourglass Cosmetics

Hourglass Cosmetics User Persona

Name:

Sophia Rodriguez

Age :

28

Gender :

Female

Occupation :

Marketing Manager

Industry :

Marketing and Advertising

Education :

Bachelor's degree, Marketing

Preferred platforms

GOALS

• Achieve a flawless and natural-looking makeup look for both everyday wear and special occasions
• Stay updated on the latest beauty trends and product releases to maintain a cutting-edge makeup routine
• Seek out high-quality, cruelty-free, and ethically sourced beauty products that align with her values.

Frustrations

• Finding makeup products that last throughout the day, especially in humid weather
• Dealing with skin sensitivities and finding products that don't irritate her skin
• Feeling overwhelmed by the vast number of beauty products available and struggling to choose the right ones.

Name:

Ava Chen

Age :

35

Gender :

Female

Occupation :

Dermatologist

Industry :

Healthcare

Education :

Doctor of Medicine (MD), Dermatology

Preferred platforms

GOALS

• Maintain a youthful and radiant complexion through a consistent skincare routine
• Educate her patients and followers about proper skincare practices and product recommendations
• Discover and try new skincare innovations and technologies to enhance her practice.

Frustrations

• Combating the signs of aging, such as fine lines, wrinkles, and uneven skin tone
• Managing a busy schedule and finding time for self-care and skincare routines
• Staying informed about the latest advancements and research in the ever-evolving field of dermatology.

Name:

Olivia Lee

Age :

23

Gender :

Female

Occupation :

Social Media Influencer

Industry :

Media and Entertainment

Education :

Bachelor's degree, Communications

Preferred platforms

GOALS

• Create engaging and informative beauty content that resonates with her followers
• Build a strong online presence and establish herself as a trusted voice in the beauty community
• Partner with brands she believes in and promote products that align with her values and aesthetic.

Frustrations

• Staying ahead of the curve and constantly creating fresh and original content in a saturated market
• Dealing with negativity and criticism from online trolls or competitors
• Balancing her online persona with her real life and maintaining authenticity.

Hourglass Cosmetics Geographic and Demographic Insights

Geographic Insights: Hourglass Cosmetics' primary market is the United States, followed by Canada and the United Kingdom. The brand also sees significant interest from Australia and Germany.

Demographic Insights: Hourglass Cosmetics primarily targets women aged 25-34, reflecting a demographic interested in high-quality beauty products.

Hourglass Cosmetics Socio-economic Profile

Household and Income Insights: The target audience typically falls within the middle to high-income brackets and often lives in households of 2-4 people, reflecting a financially comfortable demographic.

Educational and Employment Insights: The majority of Hourglass Cosmetics' target users are employed full-time and possess a university or college degree, indicating a well-educated and financially stable consumer base.

Hourglass Cosmetics Behavioral Insights

Interest-Based Insights: The target audience is passionate about beauty, fashion, skincare, travel, lifestyle, photography, and wellness, reflecting a sophisticated and aesthetically driven consumer.

Technology and Social Media Usage: The Hourglass customer is highly active on social media, particularly Instagram and YouTube. They primarily access content through their mobile devices.

Hourglass Cosmetics Top Competitors