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Involve Asia Target Audience
User Segments
Age: 32
Gender: Female
Occupation: E-commerce Marketing Manager
Education: Master's Degree
Age: 38
Gender: Male
Occupation: Head of Digital Strategy
Education: Master's Degree
Age: 29
Gender: Female
Occupation: Online Retail Brand Manager
Education: Bachelor's Degree
Aisha Rahman
Goals
- To significantly increase online sales and revenue through effective affiliate marketing partnerships
- To optimize marketing spend and achieve a high return on investment from performance-based campaigns
- To expand brand reach and customer acquisition within the competitive e-commerce landscape.
Pain Points
- Difficulty in finding and vetting high-quality, relevant affiliate partners that align with brand values
- Challenges with accurate attribution and tracking of conversions across various marketing channels
- Managing complex affiliate workflows and ensuring timely payouts to a large network of publishers.
Involve Asia Geographic Distribution
Primarily focused on Southeast Asia, with strong presences in Malaysia, Indonesia, and Thailand, indicating a localized market strategy.
Top Countries
Malaysia
Indonesia
Thailand
Philippines
Vietnam
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Users primarily come from mid-sized households with medium to high income levels, suggesting a digitally savvy and financially stable audience.
Employment Status
Income Distribution
Education Level
Involve Asia Behavior Analysis
Behavior Profile
Device Breakdown
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