Just Ingredients : Market and Competitor Analysis

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Just Ingredients is a health and wellness company specializing in natural nutritional supplements and personal care products. They emphasize using real, nourishing ingredients to provide solutions for energy, hormone support, mental health, sleep, and stress. They offer a subscription service, reward points, and free shipping on orders over $125.

Company : Just Ingredients

Industry : Health and WellnessNutritional SupplementsPersonal Care

Major Markets

United States

Canada

United Kingdom

Key Competitors

Ancient Nutrition

Thorne

Garden of Life

Just Ingredients Key Value propositions

Natural Ingredients

Health and Wellness

Subscription Service

Quality and Transparency

Just Ingredients Latest news

Just Ingredients | Simplifying Health with Nourishing Ingredients

Explore our nutrition and beauty products made with only real ingredients. Shop our range of protein powders, supplements, beauty products, and more, ...

JustIngredients - Pasta, Pulses & Rice: Ethical Sustainable ...

JustIngredients is an ethical brand which scores highly on The Good Shopping Guide's Ethical Pasta, Pulses & Rice Ratings Table.

Christmas/Winter – Just Ingredients

Our Ingredients · Contact Us · Store Locator · Favorites. Christmas/Winter. Hide ... GOOD NEWS BRAND. Use promo code for 15% off: JUSTINGREDIENTS. $0.00.

Just Ingredients

The Birthday Sale ends tonight at 11:59 MST. Be sure to grab your favorite JI products while they are 20% off. https://justingredients.us.

Just Ingredients SWOT Analysis

Strengths

Focus on natural and nourishing ingredientsSubscription service and reward points programTargeting specific health needs

Weaknesses

Limited information on product pricing and subscription detailsRelatively unknown brand compared to established competitorsPotential customer skepticism towards natural product efficacy

Opportunities

Expand product lines to address wider health concernsIncrease online marketing and social media presenceCollaborate with health influencers and practitioners

Threats

Competition from established players in the health and wellness marketNegative reviews or product efficacy concernsChanging consumer preferences and market trends

Top Marketing Strategies for Just Ingredients

Content Marketing and Influencer Partnerships

Develop high-quality content showcasing the benefits of natural ingredients and their impact on wellness. Partner with health and wellness influencers to reach a wider audience and build trust in the brand.

Targeted Advertising and Retargeting

Utilize targeted advertising platforms to reach health-conscious individuals interested in natural products. Implement retargeting campaigns to re-engage website visitors and encourage repeat purchases.

Community Building and Loyalty Programs

Create an online community where customers can share experiences, ask questions, and receive support. Implement a loyalty program with rewards and incentives to encourage repeat purchases and customer retention.

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Just Ingredients User Persona

Name:

Emily Smith

Age :

32

Gender :

Female

Occupation :

Marketing Manager

Industry :

Marketing and Advertising

Education :

Bachelor's Degree, Marketing

Preferred platforms

GOALS

Achieve optimal gut health and reduce bloating to feel more confident in her body and improve digestion
Transition to a completely natural skincare routine to minimize exposure to harsh chemicals and achieve a healthy glow
Incorporate adaptogens into her daily routine to manage stress levels effectively and improve mental clarity.

Frustrations

Experiences difficulty finding truly natural and trustworthy skincare products that deliver on their promises
Struggles with bloating and digestive discomfort after meals, making her feel self-conscious
Feels overwhelmed by the constant pressure of her job and struggles to unwind after work, leading to difficulty sleeping.

Name:

David Jones

Age :

45

Gender :

Male

Occupation :

Software Engineer

Industry :

Technology

Education :

Master's Degree, Computer Science

Preferred platforms

GOALS

Find a natural pre-workout supplement that provides sustained energy without jitters or crashes for his morning workouts
Improve sleep quality and duration to feel more rested and alert throughout the day, boosting productivity at work
Support healthy aging and maintain muscle mass with natural supplements, ensuring long-term health and vitality.

Frustrations

Experiences occasional sleeplessness and wakes up feeling groggy, impacting his focus and energy levels during the day
Feels concerned about age-related decline and seeks natural ways to maintain his physical and cognitive function
Wants to avoid synthetic ingredients and stimulants found in many pre-workout supplements due to their potential side effects.

Name:

Sophia Chen

Age :

28

Gender :

Female

Occupation :

Yoga Instructor

Industry :

Health and Wellness

Education :

Bachelor's Degree, Kinesiology

Preferred platforms

GOALS

Discover natural ways to alleviate menstrual cramps and mood swings, promoting hormonal balance and overall well-being
Build a strong online presence by sharing her knowledge about holistic health and wellness practices, attracting new clients and growing her business
Find a natural protein powder that aligns with her vegan diet and provides the necessary nutrients to support her active lifestyle and muscle recovery.

Frustrations

Experiences frustration with conventional pain relievers for menstrual cramps due to their side effects and seeks natural alternatives
Finds it challenging to stand out in the saturated online wellness space and attract a loyal following
Struggles to find plant-based protein powders that are both palatable and meet her nutritional needs without artificial ingredients.

Just Ingredients Geographic and Demographic Insights

Geographic Insights: The target market is predominantly based in the United States, with a small but growing international presence.

Top Countries

United States
90%
Canada
3%
United Kingdom
2%
Australia
1.5%
Germany
1%

Demographic Insights: The target audience consists primarily of females aged 25-34, reflecting a higher inclination towards natural health and wellness products.

Age Distribution

Gender Distribution

Just Ingredients Socio-economic Profile

Household and Income Insights: The target audience predominantly includes individuals from middle-income households, with a mix of single and family households.

Educational and Employment Insights: The majority of the target audience are employed full-time with a university or college degree, indicating a higher level of education and disposable income.

Households Size

Income Distribution

Education Level

Employment Status

Just Ingredients Behavioral Insights

Interest-Based Insights: The target audience shows interests in holistic wellness practices like yoga and meditation, healthy eating, personal development, and sustainable living.

Technology and Social Media Usage: The target audience is active on social media platforms like Instagram and YouTube, primarily using mobile devices.

Interests

yogameditationhealthy recipesorganic foodfitness trackerspersonal developmentsustainability

Device Breakdown

Social Media Usage

Just Ingredients Top Competitors

Competitor	Estimated market share	Top domains
Ancient Nutrition	20.5%	Supplements, Nutrition, Wellness
Thorne	35%	Supplements, Testing, Health Tech
Garden of Life	25.5%	Supplements, Vitamins, Wellness

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