Involve Asia : Market and Competitor Analysis

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Involve Asia is an affiliate marketing network connecting brands with partners (creators and publishers) to drive revenue growth. They provide a platform for brands to list their offers and for partners to discover, promote, and earn commissions on successful conversions. Involve Asia simplifies affiliate marketing through features like a deep link generator, performance tracking, and resources like the Involve Academy.

Company : Involve Asia

Industry : Affiliate MarketingPerformance MarketingE-commerce

Major Markets

Indonesia

Malaysia

Thailand

Key Competitors

ShareASale

CJ Affiliate

Impact

Involve Asia Key Value propositions

Diverse Brand Network

Performance Tracking & Optimization

User-Friendly Platform

Affiliate Education & Support

Involve Asia Latest news

Involve Asia: Leading Affiliate Marketing Network

Involve is the leading affiliate marketing platform for partners and advertisers to grow their online revenue in Malaysia. Join our affiliate network now!

Involve Asia on LinkedIn: #opinionsbyinvolve #involveasia ...

Jan 31, 2024 ... #InvolveMeets: Agus Sutiana, Involve Asia's Top Indonesia Partner The Involve Asia ... New Year from all of us at Involve ... https://involve.

Top-Selling Product Categories in Lazada in Southeast Asia

Mar 12, 2024 ... Top-Selling Product Categories in Lazada in Southeast Asia ... Involve App New · Terms & Conditions · Release ... Involve Asia Affiliate Marketing ...

Employment Opportunities | Office of Children and Family Services

Many of the jobs at OCFS are filled by people who have taken and passed Department of Civil Service examinations. Exams are either written or involve ...

Involve Asia SWOT Analysis

Strengths

Extensive network of brands and publishersUser-friendly platform with advanced featuresStrong focus on Southeast Asian market

Weaknesses

Reliance on Southeast Asian market may limit global reachCompetition from established global playersPotential for brand safety issues

Opportunities

Expansion into new markets and verticalsDevelopment of innovative affiliate marketing toolsPartnerships with social media platforms and influencers

Threats

Increasing competition from new entrantsChanges in consumer behavior and advertising trendsEconomic downturns affecting advertiser budgets

Top Marketing Strategies for Involve Asia

Leveraged Reciprocity

This strategy encourages affiliate marketers to promote Involve Asia by offering them valuable resources and rewards. This leads to increased brand awareness and trust within the affiliate marketing community, driving more affiliate sign-ups and partnerships.

Personalized User Onboarding

This strategy creates a tailored experience for new affiliate marketers, guiding them through the platform's features and resources to maximize their success. It increases user engagement and retention, leading to a higher conversion rate for affiliate marketers who ultimately generate revenue for Involve Asia.

Incentivized Onboarding Enhancement

By offering incentives for completing key onboarding tasks, Involve Asia can motivate new users to fully engage with the platform, leading to faster activation and increased user lifetime value. This strategy strengthens user engagement and drives a higher rate of successful affiliate partnerships.

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Involve Asia User Persona

Name:

Sarah Lee

Age :

28

Gender :

Female

Occupation :

Lifestyle Blogger

Industry :

Media & Entertainment

Education :

Bachelor's Degree, Journalism

Preferred platforms

GOALS

Grow her blog audience and increase website traffic through organic content and affiliate marketing
Generate a consistent stream of passive income through affiliate sales, aiming for a specific monthly target
Build a strong and engaged online community around her niche, fostering trust and interaction through authentic content and recommendations

Frustrations

Struggling to find reputable brands and products that align with her niche and resonate with her audience
Managing multiple affiliate partnerships and tracking links across different platforms can be time-consuming
Creating engaging content consistently that drives both traffic and conversions requires significant effort and creativity

Name:

John Kim

Age :

35

Gender :

Male

Occupation :

Digital Marketing Manager

Industry :

E-commerce

Education :

Master's Degree, Marketing

Preferred platforms

GOALS

Increase brand awareness and drive targeted traffic to the company website through strategic affiliate partnerships
Generate high-quality leads and sales conversions from affiliate marketing campaigns, exceeding monthly targets and KPIs
Track and analyze affiliate performance data meticulously to optimize campaigns, allocate budget effectively, and maximize ROI

Frustrations

Identifying and partnering with the right affiliates who have a genuine and engaged audience in their niche can be challenging
Ensuring brand consistency and messaging across different affiliate platforms and channels requires constant monitoring and communication
Dealing with fraudulent activities or low-quality traffic from some affiliates can negatively impact campaign results and brand reputation

Name:

Aisha Rahman

Age :

23

Gender :

Female

Occupation :

Freelance Content Creator

Industry :

Marketing & Advertising

Education :

Diploma, Digital Media Design

Preferred platforms

GOALS

Build a diverse portfolio of affiliate marketing projects with brands that resonate with her creative style and values
Leverage social media platforms strategically to showcase sponsored content seamlessly and authentically to her followers
Achieve a sustainable income stream through a combination of affiliate commissions, sponsored posts, and freelance content creation gigs

Frustrations

Facing competition from a large pool of content creators and influencers, making it challenging to stand out and attract brand collaborations
Staying updated on the latest social media algorithms and trends to ensure content visibility and engagement requires continuous learning and adaptation
Managing time effectively between content creation, client communication, and administrative tasks can be overwhelming without proper organization and planning

Involve Asia Geographic and Demographic Insights

Geographic Insights: Involve Asia's primary market is Southeast Asia, with Indonesia and Malaysia holding the largest user bases. Thailand, Singapore, and the Philippines also present significant opportunities.

Top Countries

Indonesia
35%
Malaysia
25%
Thailand
15%
Singapore
10%
Philippines
8%

Demographic Insights: Involve Asia's target users are predominantly aged 25-34, with a slightly higher representation of males. The platform appeals to a digitally savvy demographic.

Age Distribution

Gender Distribution

Involve Asia Socio-economic Profile

Household and Income Insights: The majority of users fall within the middle-income bracket and live in households of 2-4 individuals.

Educational and Employment Insights: Most users are employed full-time or are business owners with a university or college degree.

Households Size

Income Distribution

Education Level

Employment Status

Involve Asia Behavioral Insights

Interest-Based Insights: Users are interested in digital marketing, social media, content creation, e-commerce, and online business opportunities.

Technology and Social Media Usage: Users primarily engage through YouTube, Instagram, and Facebook, reflecting the platform's focus on content creators. While mobile usage is significant, desktop engagement remains relevant.

Interests

digital marketingsocial media marketingbloggingcontent creatione-commercetechnologyonline business

Device Breakdown

Social Media Usage

Involve Asia Top Competitors

Competitor	Estimated market share	Top domains
ShareASale	35.2%	Affiliate Marketing, E-commerce, Performance Marketing
CJ Affiliate	40.8%	Affiliate Marketing, Performance Marketing, Global Commerce
Impact	24%	Partnership Management, Influencer Marketing, Affiliate Marketing

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