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Major Markets
United States
Germany
United KingdomKey Competitors
Select a competitor
SAP
Oracle
Top Marketing Channels
SAP
- Content Marketing
- Examples: White papers on industry trends, Case studies on customer success, Blog posts on ERP best practices
- Campaigns: Intelligent Enterprise Campaign, Rise with SAP, Sustainability at SAP
- Digital Advertising
- Examples: Google Search Ads for 'ERP software', LinkedIn ads targeting CIOs, Retargeting ads for website visitors
- Campaigns: SAP S/4HANA Cloud Awareness, SAP Business Technology Platform Showcase, Future of Work with SAP SuccessFactors
- Events & Webinars
- Examples: SAP Sapphire (annual conference), Industry-specific webinars (e.g., 'SAP for Manufacturing'), Virtual demo sessions
- Campaigns: SAP Sapphire Global Tour, CX LIVE, SAP TechEd Virtual Experience
Top Sales Channels
- Direct Sales
- Enterprise sales team, Account managers, Solutions consultants
- New Customer Acquisition Program, Strategic Account Growth Initiative, Digital Transformation Advisory Sales
- Partner Network
- VARs (Value-Added Resellers), System Integrators (e.g., Accenture, Deloitte), Implementation partners
- SAP PartnerEdge Ecosystem Expansion, Joint Go-to-Market with SI Partners, Cloud Adoption through Partners
- Inside Sales
- Tele-sales for SMBs, Online chat support for inquiries, Lead qualification team
- SMB Fast Start Program, Digital Sales Outreach, Cloud Solution Advisor Program
Infor SWOT Analysis
Strengths
Dominant market leader in ERP
Extensive global presence and customer base
Broad portfolio of integrated business applications
Strong R&D investment in new technologies (e.g.
AI/ML
cloud)
Robust partner ecosystem for implementation and support.
Weaknesses
Perceived as complex and expensive for smaller businesses
Long and complex implementation cycles
Legacy on-premise solutions can hinder cloud adoption
Integration challenges with non-SAP systems
Historically less agile than some cloud-native competitors.
Opportunities
Growing demand for cloud-based ERP and industry-specific solutions
Expansion into new markets and emerging economies
Further leveraging AI and machine learning for predictive analytics and automation
Acquisition of niche technology companies to strengthen vertical offerings
Increasing focus on sustainability and ESG reporting solutions.
Threats
Intense competition from Oracle
Microsoft
and specialized cloud vendors
Economic downturns impacting IT spending
Talent retention and acquisition in a competitive tech landscape
Data privacy and security concerns in cloud environments
Risk of customer churn due to complex upgrades or dissatisfaction.
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