Infor is a global company that provides industry-specific cloud software solutions for various sectors including manufacturing, distribution, and services. It offers a comprehensive suite of products including Enterprise Resource Planning (ERP), Supply Chain Management (SCM), Human Capital Management (HCM), and Product Lifecycle Management (PLM) systems. Infor's solutions are designed to help businesses optimize operations, improve efficiency, and make data-driven decisions. The company emphasizes industry cloud solutions, leveraging data insights, enterprise AI, and integration capabilities to deliver value to its customers. Infor also offers services like consulting, support, and education to ensure successful implementation and continuous improvement for their clients. They also have an Infor marketplace that helps them to innovate with industry specific solutions.

Major Markets

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Select a competitor

SAP

Oracle

Top Marketing Channels

SAP

  • Content Marketing
  • Examples: SAP Blogs, SAP Community, Industry Thought Leadership Articles
  • Campaigns: SAP Sapphire, SAP TechEd, SAP Customer Experience LIVE
  • Social Media Marketing
  • Examples: LinkedIn, Twitter, Facebook
  • Campaigns: SAP Ariba Discovery, SAP Fieldglass, SAP SuccessFactors
  • Event Marketing
  • Examples: SAP Events Website, Industry Trade Shows, Webinars
  • Campaigns: SAP Industry Days, SAP Innovation Awards, SAP Partner Summit

Top Sales Channels

  • Direct Sales Teams
  • SAP Website, Partner Websites, SAP Sales Cloud
  • SAP Partner Program, SAP Customer Success Stories, SAP Solution Demos
  • Online Sales
  • SAP Website, App Stores, Online Marketplaces
  • SAP Store, SAP App Center, SAP Digital Marketplace
  • Partner Sales
  • SAP Partner Portal, Partner Conferences, Co-Marketing Campaigns
  • SAP Partner Enablement Program, SAP Partner Awards, SAP Partner Finder

Infor SWOT Analysis

Strengths

Market leader in ERP software

Extensive product portfolio

Strong brand recognition

Weaknesses

Complex and costly implementations

Customer perception of being slow to innovate

Integration challenges with legacy systems

Opportunities

Expanding cloud services

Investing in AI and machine learning

Strengthening partnerships

Threats

Increasing competition from cloud-native vendors

Economic downturns

Cybersecurity threats

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