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Infor Target Audience
Infor's target audience encompasses a broad range of industries, including manufacturing (discrete, industrial, process), service industries (healthcare, hospitality, public sector), and distribution. Within these industries, the target audience includes businesses of various sizes, from mid-sized companies to large enterprises. Specifically, Infor aims to reach companies seeking to modernize their enterprise resource planning (ERP) systems, improve supply chain management, optimize workforce management, and enhance their overall operational efficiency. Their solutions cater to specific industry needs, enabling them to target specialized segments such as aerospace & defense, automotive, food & beverage, and high tech & electronics. They offer solutions for financial, human capital and product lifecycle management, aiming at professionals using those tools in various organizations. They are targeting the organizations undergoing digital transformations.
User Segments
Age: 48
Gender: Male
Occupation: Chief Operating Officer
Education: Master's Degree, Engineering Management
Age: 42
Gender: Female
Occupation: Supply Chain Manager
Education: Bachelor's Degree, Supply Chain Management
Age: 51
Gender: Male
Occupation: IT Director
Education: Master's Degree, Computer Science
Robert Miller
Goals
- Implement a comprehensive ERP system that seamlessly integrates with existing manufacturing processes to improve efficiency and reduce operational costs significantly
- Enhance supply chain visibility and responsiveness through real-time data analytics, allowing for proactive decision-making and minimizing disruptions
- Drive digital transformation initiatives across the organization to leverage data-driven insights and optimize resource allocation for sustainable growth.
Pain Points
- Difficulty in integrating legacy systems with new cloud-based solutions, causing data silos and hindering efficient information flow across the organization
- Lack of real-time visibility into supply chain operations, leading to delays, increased costs, and potential disruptions in production schedules
- Challenges in finding and retaining skilled employees with expertise in using and managing advanced ERP systems, impacting the effectiveness of technology investments.
Infor Geographic Distribution
The primary market is the United States with 35.0% user base, followed by the United Kingdom (20.0%) and Germany (15.0%). Canada and Australia are also key markets.
Top Countries
United States
United Kingdom
Germany
Canada
Australia
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Most target users live in households of 2-4 people and have a medium to high income level, indicating a stable financial background.
Employment Status
Income Distribution
Education Level
Infor Behavior Analysis
Behavior Profile
Device Breakdown
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