The target audience for Impact Theory is broad but specific in its focus on personal and professional development. It encompasses a global audience of individuals aged roughly 25-55+ who are proactive about their self-improvement journey. This includes entrepreneurs and small business owners looking for strategies to scale, improve leadership, and maintain resilience. It also includes aspiring professionals, creatives, and athletes seeking to optimize their performance, develop a growth mindset, and overcome mental blocks. Furthermore, it targets individuals interested in health and wellness from a holistic, performance-driven perspective. The audience is likely engaged with digital content, particularly long-form video and audio, and may follow other thought leaders in the personal development, business, and motivational speaking spheres. They are seeking practical advice, inspiring stories, and a framework for achieving extraordinary results in their lives and careers. The content's accessible nature, often featuring interviews with diverse experts, broadens its appeal to anyone committed to personal mastery and making a significant impact.