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Impact Theory Target Audience

Impact Theory's target audience is primarily women aged 40 and above, with a focus on those going through perimenopause and menopause. They cater to individuals seeking personal growth, empowerment, and guidance on navigating life transitions, particularly in the realm of health and wellness. The brand attracts an audience interested in self-improvement, entrepreneurship, and achieving their full potential.

User Segments

Impact Theory Geographic Distribution

Impact Theory's primary market is the US, followed by Canada and the UK. This suggests a strong English-speaking audience base.

Top Countries

United States flag

United States

60%
Canada flag

Canada

15%
United Kingdom flag

United Kingdom

10%
Australia flag

Australia

7.5%
New Zealand flag

New Zealand

7.5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

The target audience typically falls within the middle-income bracket and lives in households of 2-4 people.

Employment Status

Income Distribution

Education Level

Impact Theory Behavior Analysis

Behavior Profile

Device Breakdown

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