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Impact Theory is a digital-first company co-founded by Tom and Lisa Bilyeu, focused on empowering individuals through impactful content, courses, and community. They offer a range of resources including podcasts, a learning platform called Impact Theory University, and initiatives like 'Nurture Your Bad B*tch Soul' targeting women's health. The company emphasizes storytelling, personal growth, and building a positive mindset to help individuals achieve their goals.

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