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Impact Theory is a digital-first company co-founded by Tom and Lisa Bilyeu, focused on empowering individuals through impactful content, courses, and community. They offer a range of resources including podcasts, a learning platform called Impact Theory University, and initiatives like 'Nurture Your Bad B*tch Soul' targeting women's health. The company emphasizes storytelling, personal growth, and building a positive mindset to help individuals achieve their goals.
Major Markets
Key Competitors
Strong brand identity and community
High-quality content and courses
Influential founders with a strong online presence
Niche focus on women 40+
Reliance on digital platforms
Competition from established players
Expand into new demographics and markets
Develop new products and services
Strategic partnerships and collaborations
Changing market trends
Economic downturn impacting consumer spending
Negative publicity or controversies
Impact Theory operates within the personal development and online education industries. They focus on empowering individuals through content, courses, and community, covering topics such as mindset, business, entrepreneurship, and wellness. Their target audience comprises individuals seeking personal growth, self-improvement, and guidance in achieving their full potential.
Impact Theory's primary market is the US, followed by Canada and the UK. This suggests a strong English-speaking audience base.
United States
60% market share
Canada
15% market share
United Kingdom
10% market share
Australia
7.5% market share
New Zealand
7.5% market share
Create engaging content that resonates with Impact Theory's target audience, specifically addressing their concerns and interests related to perimenopause and menopause. This will attract and engage a relevant audience, establishing Impact Theory as a trusted source of information and support.
Learn morePartner with relevant health and wellness influencers, particularly those who cater to women going through perimenopause and menopause. This will expand Impact Theory's reach to a wider audience and build credibility by leveraging the influencer's existing following and trust.
Learn moreFoster a strong online community around Impact Theory's offerings, providing a platform for women to connect, share their experiences, and support each other. This will create a sense of belonging and encourage long-term engagement, promoting customer loyalty and brand advocacy.
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