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Executive Summary
Impact Theory is a digital-first company co-founded by Tom and Lisa Bilyeu, focused on empowering individuals through impactful content, courses, and community. They offer a range of resources including podcasts, a learning platform called Impact Theory University, and initiatives like 'Nurture Your Bad B*tch Soul' targeting women's health. The company emphasizes storytelling, personal growth, and building a positive mindset to help individuals achieve their goals.
Industries
Major Markets
United States
Canada
United KingdomKey Competitors
Impact Theory Top Products
Brand Positioning
Customer Sentiments
Impact Theory Key Value Propositions
Impact Theory SWOT Analysis
Strengths
Strong brand identity and community
High-quality content and courses
Influential founders with a strong online presence
Weaknesses
Niche focus on women 40+
Reliance on digital platforms
Competition from established players
Opportunities
Expand into new demographics and markets
Develop new products and services
Strategic partnerships and collaborations
Threats
Changing market trends
Economic downturn impacting consumer spending
Negative publicity or controversies
Impact Theory operates within the personal development and online education industries. They focus on empowering individuals through content, courses, and community, covering topics such as mindset, business, entrepreneurship, and wellness. Their target audience comprises individuals seeking personal growth, self-improvement, and guidance in achieving their full potential.
Market Growth Stage
Pace of Market Growth
Impact Theory Target Audience
Geographic Insights
Impact Theory's primary market is the US, followed by Canada and the UK. This suggests a strong English-speaking audience base.
Top Countries
United States
60% market share
Canada
15% market share
United Kingdom
10% market share
Australia
7.5% market share
New Zealand
7.5% market share
Impact Theory Audience Segments
Impact Theory's target audience is primarily women aged 40 and above, with a focus on those going through perimenopause and menopause. They cater to individuals seeking personal growth, empowerment, and guidance on navigating life transitions, particularly in the realm of health and wellness. The brand attracts an audience interested in self-improvement, entrepreneurship, and achieving their full potential.
Social Media Usage Across Segments
Data shown in percentage (%) of usage across platforms
Recommended Marketing Strategiesfor Impact Theory
Targeted Content Marketing
Create engaging content that resonates with Impact Theory's target audience, specifically addressing their concerns and interests related to perimenopause and menopause. This will attract and engage a relevant audience, establishing Impact Theory as a trusted source of information and support.
Learn moreInfluencer Marketing
Partner with relevant health and wellness influencers, particularly those who cater to women going through perimenopause and menopause. This will expand Impact Theory's reach to a wider audience and build credibility by leveraging the influencer's existing following and trust.
Learn moreCommunity Building
Foster a strong online community around Impact Theory's offerings, providing a platform for women to connect, share their experiences, and support each other. This will create a sense of belonging and encourage long-term engagement, promoting customer loyalty and brand advocacy.
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