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Impact Theory is a digital-first company co-founded by Tom and Lisa Bilyeu, focused on empowering individuals through impactful content, courses, and community. They offer a range of resources including podcasts, a learning platform called Impact Theory University, and initiatives like 'Nurture Your Bad B*tch Soul' targeting women's health. The company emphasizes storytelling, personal growth, and building a positive mindset to help individuals achieve their goals.
Company : Impact Theory
Industry : Personal DevelopmentOnline EducationHealth and Wellness
Impact Theory Key Value propositions
Impact Theory Latest news
Impact Theory
“I get to inspire others and they get to inspire me, I felt like that was really what made a big difference. ... a new, neon future? Meet SnoBo, a would-be ...
Simon Sinek on LinkedIn: #theinfinitegame #impacttheory ...
Apr 7, 2020 ... In an infinite game, goals are important but HOW you get there matters more than WHEN you get there. #TheInfiniteGame #ImpactTheory ...
Impact Theory
Feb 14, 2024 ... To make a request, please send us an email at [email protected] or write to us at the following address: 9903 Santa Monica Blvd. #1107 ...
Collections – Impact Theory
Impact Theory / Black Dad Hat · Art. View all · Art. View all. Impact Theory ... NEW! View all. #Badass / Women's Black V-Neck · Productivity Tools. View all.
Impact Theory SWOT Analysis
Strengths
Strong brand identity and communityHigh-quality content and coursesInfluential founders with a strong online presence
Weaknesses
Niche focus on women 40+Reliance on digital platformsCompetition from established players
Opportunities
Expand into new demographics and marketsDevelop new products and servicesStrategic partnerships and collaborations
Threats
Changing market trendsEconomic downturn impacting consumer spendingNegative publicity or controversies
Top Marketing Strategies for Impact Theory
Targeted Content Marketing
Create engaging content that resonates with Impact Theory's target audience, specifically addressing their concerns and interests related to perimenopause and menopause. This will attract and engage a relevant audience, establishing Impact Theory as a trusted source of information and support.
Impact Theory User Persona
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Impact Theory Geographic and Demographic Insights
Geographic Insights: Impact Theory's primary market is the US, followed by Canada and the UK. This suggests a strong English-speaking audience base.
Top Countries
United States
60%
Canada
15%
United Kingdom
10%
Australia
7.5%
New Zealand
7.5%
Demographic Insights: Impact Theory primarily targets women aged 40-54, reflecting their focus on perimenopause and menopause. About 20% of users are men.
Age Distribution
Gender Distribution
Impact Theory Socio-economic Profile
Household and Income Insights: The target audience typically falls within the middle-income bracket and lives in households of 2-4 people.
Educational and Employment Insights: Impact Theory attracts a highly educated audience, with a majority holding university or college degrees and employed full-time.
Households Size
Income Distribution
Education Level
Employment Status
Impact Theory Behavioral Insights
Interest-Based Insights: Impact Theory's audience is interested in health and wellness, personal growth, menopause support, and entrepreneurship.
Technology and Social Media Usage: The target audience is active on social media, primarily YouTube and Instagram. They use a mix of desktop, Android, and iOS devices.
Interests
Device Breakdown
Social Media Usage
Impact Theory Top Competitors
Competitor | Estimated market share | Top domains |
|---|---|---|
| Mindvalley | 35.2% | Personal Growth, Spirituality, Alternative Education |
| Tony Robbins | 40.5% | Self-Help, Motivation, Business |
| Gabby Bernstein | 24.3% | Spirituality, Self-Help, Meditation |
