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IMDb Target Audience

IMDb targets a broad audience of anyone interested in movies, TV shows, celebrities, and the entertainment industry. This includes casual viewers, film buffs, industry professionals, and anyone looking for entertainment recommendations or information.

User Segments

IMDb Geographic Distribution

IMDb's user base is globally distributed, with the US and India as dominant markets followed by the UK, Canada, and Germany.

Top Countries

United States flag

United States

30.5%
India flag

India

15.2%
United Kingdom flag

United Kingdom

8.7%
Canada flag

Canada

6.2%
Germany flag

Germany

4.9%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

IMDb users typically belong to households of 1-4 people, with the majority falling into the medium-income bracket.

Employment Status

Income Distribution

Education Level

IMDb Behavior Analysis

Behavior Profile

Device Breakdown

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