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IMDb Target Audience
User Segments
Age: 32
Gender: Male
Occupation: Software Engineer
Education: Bachelor's Degree
Age: 45
Gender: Female
Occupation: Marketing Manager
Education: Master's Degree
Age: 28
Gender: Female
Occupation: Content Creator
Education: Associate Degree
Movie Marathon Mike
Age: 32
Gender: Male
Occupation: Software Engineer
Education: Bachelor's Degree
Industry: Digital Media
Channels: YouTubeInstagramReddit
Goals
- Discovering new and highly-rated movies to watch during weekends
- Finding out where to stream specific movies across different platforms
- Staying updated on upcoming blockbusters and film festival news.
Pain Points
- Endless scrolling to find something good to watch
- Inability to easily find streaming availability for a movie
- Spoilers on social media about new releases.
IMDb Geographic Distribution
IMDb's primary market is the US, with significant global reach, notably in India, highlighting its broad appeal.
Top Countries
United States
45%
India
15%
United Kingdom
8%
Canada
6%
Germany
4%
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Users primarily come from medium-income households of 2-4 people, indicating a broad, accessible user base.
Employment Status
Income Distribution
Education Level
IMDb Behavior Analysis
Behavior Profile
Streaming Services
Movie/TV Shows
Celebrity News
Trailers
Reviews
Ratings
Watchlist
Recommendations
User-generated Content
Pop Culture
Technology
Social Media Engagement
YouTube
Instagram
Facebook
Twitter
Genre Preferences
Film Discovery
Industry Insights
Awards & Events
Device Breakdown
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