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IMDb is an online database providing information about movies, TV shows, video games, and streaming content. It offers trailers, ratings, reviews, cast and crew details, and other entertainment-related content. As a subsidiary of Amazon, IMDb leverages its vast database to connect users with streaming services.
Company : IMDb
Industry : EntertainmentMedia & InformationFilm & Television
IMDb Key Value propositions
IMDb Latest news
Top News - IMDb
IMDb, the world's most popular and authoritative source for movie, TV and celebrity content.
IMDb: Ratings, Reviews, and Where to Watch the Best Movies & TV ...
IMDb is the world's most popular and authoritative source for movie, TV and celebrity content. Find ratings and reviews for the newest movie and TV shows.
Movie News - IMDb
IMDb, the world's most popular and authoritative source for movie, TV and celebrity content.
Breaking News (2004) - IMDb
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IMDb SWOT Analysis
Strengths
Extensive database of movies & TV showsLarge and active user baseIntegration with Amazon ecosystem
Weaknesses
Reliance on user-generated content for accuracyLimited revenue streams beyond advertisingCompetition from niche platforms
Opportunities
Expand into new markets with localized contentEnhance personalized recommendationsDevelop original content or partnerships
Threats
Data privacy concernsChanging media consumption habitsCompetition from established streaming services
Top Marketing Strategies for IMDb
IMDb User Persona
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GOALS
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IMDb Geographic and Demographic Insights
Geographic Insights: IMDb's user base is globally distributed, with the US and India as dominant markets followed by the UK, Canada, and Germany.
United States
30.5%
India
15.2%
United Kingdom
8.7%
Canada
6.2%
Germany
4.9%
Demographic Insights: IMDb's audience skews towards males and younger demographics, particularly the 18-34 age group.
IMDb Socio-economic Profile
Household and Income Insights: IMDb users typically belong to households of 1-4 people, with the majority falling into the medium-income bracket.
Educational and Employment Insights: Most users are employed full-time or are students, with the majority possessing a university or college degree.
IMDb Behavioral Insights
Interest-Based Insights: IMDb users show diverse interests in entertainment, including streaming, music, gaming, technology, books, travel, and pop culture.
Technology and Social Media Usage: Users are highly active on YouTube, Instagram, and Facebook. Device usage leans towards mobile, with a significant portion still using desktops.
IMDb Top Competitors
Competitor | Estimated market share | Top domains |
---|---|---|
Rotten Tomatoes | 40.2% | Film Review Aggregation, Movie Information, Critic Reviews |
Metacritic | 30.8% | Entertainment Reviews, Film & TV Aggregator, Video Game Reviews |
Letterboxd | 29% | Social Film Network, Film Discovery, Movie Logging |