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IMDb

IMDb is an online database providing information about movies, TV shows, video games, and streaming content. It offers trailers, ratings, reviews, cast and crew details, and other entertainment-related content. As a subsidiary of Amazon, IMDb leverages its vast database to connect users with streaming services.

Company : IMDb

Industry : EntertainmentMedia & InformationFilm & Television

Major Markets

United States flagUnited States
India flagIndia
United Kingdom flagUnited Kingdom

Key Competitors

Rotten Tomatoes
Metacritic
Letterboxd

IMDb Key Value propositions

Database
Community
Discovery
Streaming

IMDb SWOT Analysis

Strengths

Extensive database of movies & TV showsLarge and active user baseIntegration with Amazon ecosystem

Weaknesses

Reliance on user-generated content for accuracyLimited revenue streams beyond advertisingCompetition from niche platforms

Opportunities

Expand into new markets with localized contentEnhance personalized recommendationsDevelop original content or partnerships

Threats

Data privacy concernsChanging media consumption habitsCompetition from established streaming services

Top Marketing Strategies for IMDb

Content Expansion and Personalization

Expand beyond film and TV with content like podcasts, video game reviews, and music recommendations. Leverage AI to personalize content suggestions based on user behavior and preferences, enhancing engagement and user stickiness.

Community Building and Engagement

Foster a strong online community through forums, fan groups, and interactive features. Encourage user-generated content like reviews, discussions, and fan theories, increasing user engagement and brand loyalty.

Strategic Partnerships and Integrations

Partner with streaming platforms and entertainment companies to offer exclusive content, promotions, and integrated experiences. Leverage data to target relevant audience segments and drive conversions for both IMDb and its partners.

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IMDb User Persona

IMDb Geographic and Demographic Insights

Geographic Insights: IMDb's user base is globally distributed, with the US and India as dominant markets followed by the UK, Canada, and Germany.

Top Countries

  • United States flag

    United States

    30.5%

  • India flag

    India

    15.2%

  • United Kingdom flag

    United Kingdom

    8.7%

  • Canada flag

    Canada

    6.2%

  • Germany flag

    Germany

    4.9%

Demographic Insights: IMDb's audience skews towards males and younger demographics, particularly the 18-34 age group.

Age Distribution

Gender Distribution

IMDb Socio-economic Profile

Household and Income Insights: IMDb users typically belong to households of 1-4 people, with the majority falling into the medium-income bracket.

Educational and Employment Insights: Most users are employed full-time or are students, with the majority possessing a university or college degree.

Households Size

Income Distribution

Education Level

Employment Status

IMDb Behavioral Insights

Interest-Based Insights: IMDb users show diverse interests in entertainment, including streaming, music, gaming, technology, books, travel, and pop culture.

Technology and Social Media Usage: Users are highly active on YouTube, Instagram, and Facebook. Device usage leans towards mobile, with a significant portion still using desktops.

Interests

Streaming servicesMusicVideo gamesTechnologyBooksTravelPop culture

Device Breakdown

Social Media Usage

IMDb Top Competitors

Competitor
Estimated market share
Top domains
Rotten Tomatoes40.2%Film Review Aggregation, Movie Information, Critic Reviews
Metacritic30.8%Entertainment Reviews, Film & TV Aggregator, Video Game Reviews
Letterboxd29%Social Film Network, Film Discovery, Movie Logging

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